Ines Murtić

Ines Murtić, a native of Zagreb, Croatia, is an economist and writer celebrated for her expertise in digital transformation and innovation in business. She holds a degree from the University of Zagreb, Faculty of Economics and Business, where she specialized in strategic management and the integration of emerging technologies into traditional industries. Ines has authored numerous articles in respected economic and business journals, shedding light on the evolving relationship between technology and market dynamics. She is also a frequent speaker at conferences, where she shares practical insights on how businesses can adapt to an ever-changing digital landscape. Beyond her professional life, Ines is passionate about fostering creativity and community. She enjoys photography, exploring Zagreb’s historic neighborhoods, and organizing workshops that empower young professionals to embrace innovation. An enthusiastic traveler, she draws inspiration from diverse cultures and their approaches to economic growth.