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Power Moves with Shaquille O’Neal Review: Great Sneaker Energy, Mid-Tier Execution
I went into Power Moves with Shaquille O'Neal expecting a documentary and got a six-episode brand strategy meeting filmed in high resolution. It's not a total loss—Shaq still knows how to hold a room, and Allen Iverson could probably sell sneakers in his sleep—but somewhere between the boardroom pep talks and vague talk of “culture,” the series forgets to say anything useful about how a legacy brand actually claws its way back. This is less a review of a story than an autopsy of a pitch deck: all charisma, no connective tissue. If there’s a playbook here, it’s being written in real time, one soundbite at a time, with analysis left in the locker room.
Power Moves with Shaquille O’Neal Review: The Docuseries That Mistook Presence for Plot
Series set-up: what are we watching? Shaq and AI walk into a boardroom
The setup behind Power Moves with Shaquille O’Neal is less “sports documentary” and more “executive reality show with sneakers.” The premise is deceptively simple: Reebok, a once-relevant brand gasping in Nike’s shadow, hands the keys to two of its most iconic former endorsers—Shaquille O’Neal and Allen Iverson. Shaq takes the wheel as President of Reebok Basketball; Iverson tags in as Vice President, because nostalgia is now a corporate strategy.
The stakes aren’t subtle. This isn’t just about relaunching a shoe line—it’s about salvaging a brand that’s been circling the drain since Adidas absorbed it and quietly parked it behind their real investments. The docuseries frames the challenge as a high-wire act: can two retired basketball legends pull Reebok out of the discount bin and back into cultural relevance? Spoiler: it’s not exactly a Cinderella story, but it definitely knows how to wear the glass sneaker.
What sets this apart from the average corporate comeback fluff is the use of real-time storytelling. The series documents the brand’s resurrection attempt as it’s happening—no glossy retrospectives, no “we now know how it turned out” hindsight polish. Every pivot, every bad meeting, every marketing brainstorm is captured in the moment, making the question of success or failure feel genuinely unresolved.
That structure gives the series its basic narrative hook. It’s not about what Shaq did—it’s about what he might do, and whether legacy can be repackaged as leadership. The tension isn’t built on action sequences; it’s built on market strategy, internal politics, and the uncomfortable truth that brand revival isn’t a slam dunk, even when a Hall of Famer is doing the layup.
Why this isn’t just sports nostalgia with a better camera
There’s a reason this isn’t framed as a legacy tribute. Iverson’s presence is grounded in his past, sure—but the show doesn’t dwell on his highlight reels. Instead, he’s seated at design tables, nodding through pitch meetings, and thumbing through prototypes like a reluctant product manager.
The show quickly establishes that this is not a vanity project (at least, not entirely). Shaq and Iverson aren’t here to be mascots. They’re tasked with reimagining the brand’s basketball DNA. Whether or not that DNA is still viable in a world dominated by Swooshes and Yeezys is part of the gamble.
That tension—between reputation and relevance—is what keeps the narrative afloat. We’re not just watching Reebok try to claw its way back into the game. We’re watching two men bet their personal equity on a company that hasn’t mattered in years. It’s the kind of high-stakes business theater that doesn’t need dramatization. Just a camera and a clock.
Behind the curtain: the real-time docuseries approach
Fly-on-the-wall meets focus group
Stylistically, Power Moves with Shaquille O’Neal borrows liberally from the cinéma vérité tradition—but filters it through the lens of corporate access that defines Netflix’s docuseries approach. Think “Shark Tank” meets “All Access” with slightly more polo shirts. There are no narrators, no confessional monologues, and almost zero exposition. The series depends on eavesdropping: boardroom meetings, Zoom calls, pitch sessions, and marketing scrums stitched together to build momentum.
The idea is to create an unfiltered, real-time experience—at least as far as Netflix lawyers will allow. By capturing events as they unfold, the show positions itself as the anti-documentary: no retrospective wisdom, no scripted arcs, no tidy conclusions. Just evolving ambition, awkward silences, and the ever-present hum of corporate risk.
In theory, this makes the series feel immediate and unvarnished. The audience isn’t guided toward conclusions—they’re simply dropped into the middle of a business in flux. That structure gives the docuseries a tempo that’s equal parts suspense and slow burn.
What cinéma vérité looks like when filtered through brand access
Let’s be clear: this isn’t raw vérité in the tradition of Salesman or The War Room. This is vérité shaped by brand alignment. Everyone on screen knows the camera is rolling, and most of them seem very aware of their wardrobe. Still, the series commits to the structure. There are no talking heads rehashing decisions after the fact. There’s no scripted reflection inserted to tidy up rough edges.
The embedded format gives it a level of narrative fragility that’s surprisingly effective. Decisions feel tentative. Outcomes aren’t telegraphed. It mimics the uncertainty of real business in a way that’s rarely attempted in this kind of project built around celebrity involvement. We’re not watching the highlight reel of a genius turnaround—we’re watching the fog of indecision and the soft murmur of “we’ll circle back.”
It’s a gutsy formal choice for a sports documentary on Netflix, especially one that’s part personal brand extension and part revival campaign. By embracing the cinéma vérité approach, Power Moves with Shaquille O’Neal tries to convince the audience that what they’re seeing is honest—even if the edits still play it safe.
Power Moves with Shaquille O'Neal | Official Trailer
Episode breakdown: what happens, when, and why it matters
Episode 1 – “Unfinished Business”: setting the table
The opening episode of Power Moves with Shaquille O’Neal wastes no time establishing its thesis: Reebok is betting its resurrection on two retired basketball icons with charisma, nostalgia, and a surprising amount of unchecked authority. O’Neal is introduced as the new President of Reebok Basketball, while Iverson is brought on as Vice President—a ceremonial title with brand equity baked in. The camera trails them into meetings, product brainstorms, and corporate handshakes that reek of “strategic pivot” energy.
What’s at stake is clear: Reebok, once a dominant player in the athletic space, has spent the last two decades collecting dust while Nike, Adidas, and every Kanye-adjacent brand lapped the market. Now, it wants back in. This first episode walks through that ambition with a mix of hype and hesitation. Flashbacks remind us of the duo’s previous endorsement history with the brand, particularly during its 1990s heyday, while present-day scenes frame their comeback as both a professional gamble and a personal mission.
The first episode of Power Moves with Shaquille O’Neal sets the tone: less of a sports documentary, more of a corporate soap opera with celebrity consultants. Reebok’s basketball revival isn’t just a campaign—it’s the plot.
Boardroom nostalgia with a mission
The flashbacks to Reebok’s earlier success serve as shorthand for credibility, but the episode also underscores how far the brand has drifted from relevance. O’Neal, with his trademark bravado, pushes for a basketball-first approach, while Iverson nods in agreement, providing the occasional line about “legacy” like a living commercial.
Nothing groundbreaking happens here—and that’s sort of the point. This is the calm before the strategic storm. The episode’s real function is table-setting: laying down the brand’s past, mapping out its potential future, and presenting the audience with a question the series will pretend to answer—can icons become executives?
Episode 2 – “The Pivot”: product and prospects
Episode two moves from executive titles to material output. The storyline shifts toward product development, where the reality of reviving a brand becomes much less glamorous. The shoe design process is clunky, committee-driven, and filled with people smiling through gritted teeth as they debate outsole texture.
What’s supposed to be a creative brainstorm lands more like a boardroom focus group. The tension here isn’t dramatic—it’s procedural. The series invites us to sit in on pitch meetings and design sessions where O’Neal tries to fuse performance, aesthetics, and cultural relevance into a sneaker. Spoiler: no one’s reinventing the wheel.
Reebok’s sneaker relaunch feels more like a cautious re-entry than a moonshot. And while Power Moves with Shaquille O’Neal plays it as a breakthrough moment, the vibe is more “PowerPoint deck” than power move.
Alongside the design slog, the episode sprinkles in moments of talent scouting. We’re introduced to unnamed prospects and potential collaborators, most of whom feel like placeholders for a signing that never quite materializes.
The key beats in episode two are industrial, not emotional. Shoes are discussed, sketches are critiqued, and Shaq continues to float between corporate pitchman and overqualified intern.
Episode 3 – “The Future Is Female”: enter Angel Reese
Episode three finally delivers something that feels like a move. Enter Angel Reese. Her signing is pitched as a turning point, both in tone and demographic focus. Reebok, long tethered to male-dominated basketball iconography, pivots toward women’s basketball—and Reese, fresh off her NIL buzz, becomes the first real face of this new campaign.
The show doesn’t oversell it, which is to its credit. It lets the move speak for itself: a high-profile female athlete with market relevance and cultural clout joining a legacy brand trying to reframe itself.
Angel Reese’s Reebok signing introduces energy that’s been missing from the previous episodes. Finally, someone with an actual game ahead of them—not just behind them.
Playing the NIL game
The episode also introduces a crash course in NIL economics, but skips the blackboard explanation. Reese’s deal is presented as emblematic of a broader WNBA marketing strategy, but the storytelling is light on context. Instead, we get slick footage of Reese trying on prototypes and giving polite feedback…. As an episode, it works better as a branding beat than a narrative arc. Still, it marks a necessary shift from boardroom talk to athlete-driven momentum.
Episode 4 – “Forge Your Own Path”: when the plan fails
The big miss
Every docuseries needs a stumble, and episode four supplies it. The team sets its sights on a major NBA star—clearly Shai Gilgeous-Alexander, though his name is mostly danced around—and comes up empty. Whether he declined, dodged, or disappeared is never clarified, but the message lands: Reebok still isn’t the brand elite players are dying to sign with.
This failure forces a recalibration. The energy shifts from acquisition to adaptation. The miss stings not because it’s unexpected, but because the show had been building tension around a win that never materializes.
The Shai Gilgeous-Alexander storyline in Power Moves becomes a quiet reminder that brand nostalgia doesn’t equal market leverage.
Recruiting on thin ice
With the miss comes the scramble. Shareef O’Neal, who’s quietly been orbiting the series as a sort of brand intern with NBA dreams, takes on a more visible role. The recruiting strategy veers toward younger, less expensive targets—translation: Reebok’s trying to stay in the game without spending like Nike.
Episode four marks the moment when optimism starts to fray, and the business reality sets in.
Episode 5 – “The Iverson Effect”: generational crossroads
Shareef steps up
Shareef O’Neal finally gets some camera time that isn’t just B-roll. This episode folds his personal ambitions into the brand’s larger narrative. He’s torn between pursuing an NBA career and helping his father rebuild a brand that helped build their name.
That internal tug-of-war is shown through montages, offhand comments, and a few strained conversations—nothing deeply probing, but enough to show that this isn’t just a branding exercise for him.
Shareef O’Neal’s career storyline adds a thread of human tension to a series that’s often felt like executive theater.
Iverson at the table
Meanwhile, Iverson reviews sneaker prototypes with all the energy of a man who’d rather be somewhere else—but shows up anyway out of loyalty. His role in Allen Iverson’s Reebok history is undeniable, but here, he’s treated more as a living brand symbol than a strategic contributor.
The Iverson-Shareef dynamic in this episode lands squarely in the “transitional moment” category. It’s not exactly catharsis, but it’s not filler either.
Episode 6 – “Back in the Game”: the launch
The sneaker hits the court
The series wraps with Angel Reese debuting Reebok’s comeback sneaker in a televised WNBA game. It’s meant to be the big moment—the proof of concept, the visual payoff, the finale event. Reese takes the court, the shoes get airtime, and the audience sees Reebok’s future in motion.
Whether the launch feels like a triumph or a soft open depends on the viewer. The episode doesn’t offer much in terms of public response or sales data, which makes the moment feel more aesthetic than consequential.
Still, for Reebok’s comeback sneaker, this is the closing image: a high-profile athlete lacing up the brand’s gamble.
Full circle, sort of
The final beats check in with the team—O’Neal, Iverson, Reese—all smiling politely about the journey so far. There’s no hard reflection, no real debrief, just a quiet satisfaction that something, at least, has been set in motion.
As a finale, it closes the loop without tying it. The campaign has launched. Whether it sticks? That’s a question left for another series.
A moment that explains how Power Moves with Shaquille O’Neal ends never quite arrives. The series ends like a campaign rollout, not a story conclusion—and maybe that’s the point. Or maybe it just ran out of footage.
Key players: character and persona in the series
O’Neal as executive and entertainer
There’s no confusion about who owns the spotlight in Power Moves with Shaquille O’Neal—and no attempt to pretend otherwise. From boardroom entrances to sneaker pitch meetings, O’Neal’s leadership persona at Reebok is crafted around dominance, humor, and a kind of celebrity-adjacent business savvy that feels performative but still oddly effective. He’s not here to blend in with executives in quarter-zips; he’s here to be the draw.
The show leans hard on his charisma, and for good reason. He fills dead air with self-assurance, masks strategy gaps with punchlines, and somehow makes half-baked ideas sound like TED Talk material. Whether that translates into sound business practice is beside the point—for the series, he is the energy source. Without Shaq’s full-throttle screen presence, the doc would be indistinguishable from a branded corporate explainer.
His role is less about operations and more about optics. He’s the narrative’s gravitational center—equal parts pitchman, patriarch, and human distraction from weak strategy. It’s a fine balance between substance and spectacle, and Power Moves with Shaquille O’Neal knows which side it’s banking on.
Leadership or leverage?
What makes O’Neal’s presence interesting is how the series never quite clarifies the scope of his actual authority. We’re shown his meetings, his pep talks, his sneaker edits—but rarely his decisions. The tone he adopts in the documentary is more motivational speaker than executive strategist. The persona is calibrated to project control, but the details remain blurry. Is he running the room, or just branding it?
This ambiguity works on-screen, but it raises bigger questions the show never answers. If the revival succeeds, he’ll be crowned the genius. If it doesn’t, he’ll shrug it off with charm. Either way, he wins. The brand? That’s less certain.
Allen Iverson: legacy, presence, and limits
A logo without a playbook
Where Shaq dominates the frame, Iverson’s presence at Reebok feels mostly symbolic. He shows up, he smiles, he nods through meetings like a reluctant consultant cashing in decades of brand equity. He’s a living reminder of Reebok’s golden era—his signature sneakers were once cultural currency—but the series doesn’t really know what to do with him beyond that.
There’s very little tension or development in Iverson’s arc because the show doesn’t give him one. His role seems largely ceremonial, with occasional input on shoe aesthetics or brand vibe. It’s legacy-as-product-placement: we’re supposed to feel something because he’s in the room, not because he says or does anything particularly impactful.
That’s not to say Iverson’s brand legacy is unearned—only that the show treats it like an artifact rather than a force.
Reduced to reverence
The problem isn’t Iverson’s presence—it’s the reverence. There’s no critical lens, no attempt to explore how or if his influence still holds sway in a transformed market. He’s respected, sure. But he’s also sidelined. The result is a character who’s essential to Reebok’s history but peripheral to its reboot.
A more critical examination of Iverson’s role in Power Moves would ask: what happens when cultural cachet outpaces utility? The series doesn’t go there. It prefers nostalgia to interrogation.
Angel Reese: beyond the hype
A modern face in a dated playbook
Angel Reese enters the series like a shot of relevance. Young, driven, camera-ready—she offers what the brand and the series both desperately need: someone not tethered to the past. Her recruitment marks the only true forward-facing moment in Power Moves with Shaquille O’Neal, a move that finally acknowledges the modern sports landscape where NIL deals with Reebok matter more than old endorsement contracts.
And yet, the show doesn’t fully capitalize on what Reese represents. She’s introduced with excitement, positioned as the bridge to women’s basketball and Gen Z consumer loyalty—but then the momentum stalls. We’re told she’s important, but not shown how her presence actually transforms anything. She’s a symbol, not a subject.
Her WNBA partnership has the potential to mark a genuine shift in branding and cultural outreach. But the show treats it as a supporting beat, not a central narrative pivot.
Underused but undeniable
There’s a missed opportunity in not making Reese a more active voice in the series. Her appeal isn’t just athletic—she represents a new kind of commercial athlete: socially fluent, media-savvy, brand-aware. She understands the space Reebok wants to re-enter better than most of the people pitching it.
A deeper exploration of her impact on the women’s basketball strategy featured in Power Moves would’ve elevated the series beyond its mostly male, mostly backward-looking focus. Instead, she’s underused—a glimpse of the future stuck in a documentary about the past.
Still, her presence lingers as the series’ most forward-thinking decision. If Reebok survives this revival, it won’t be because of boardroom flashbacks. It’ll be because they bet on the next era before it passed them by.
The ending: impact, aftershocks, and the real message
Was the finale a slam dunk?
The big payoff—or what’s pitched as one—arrives in the final episode when Reebok’s new basketball sneaker is unveiled during a WNBA game featuring Angel Reese. This is the culmination of six episodes of corporate maneuvering, design debates, and brand resuscitation monologues. The sneaker hits the court, the cameras linger on the laces, and everyone involved acts like history is being made. But the impact doesn’t quite match the buildup.
As a Reebok sneaker launch, the moment looks polished. The product is there. The athlete is there. The performance footage is slick enough to loop in a marketing deck. What’s missing is consequence. The series never shows whether this launch generates buzz, shifts perception, or moves units. It’s a visual punctuation mark—clean, controlled, and frustratingly hollow.
Style over stakes
For a series that insists on real-time storytelling, Power Moves with Shaquille O’Neal sidesteps the most basic question: did any of this actually work? Reese gets her moment, but there’s no follow-through. No social metrics. No market reaction. No sense of commercial success or failure. It’s a rollout without friction, a finale without fallout.
The problem isn’t that the launch fizzles—it’s that the show refuses to measure its own outcomes. If the goal was to frame this as a beginning, fine. But a real-time doc can’t play coy about stakes and then go quiet when it’s time to cash in. That leaves viewers with a lot of setup and a finale that avoids resolution.
Reese’s debut is framed as a milestone, but it feels more like an exit strategy. And as far as explaining what the ending of Power Moves actually means, this one offers no answers—just product placement and polite applause.
Legacy over logos: what the series actually says
Aging icons in a younger game
Behind all the meetings and marketing jargon, Power Moves with Shaquille O’Neal is really about something more existential: what do athletes do with their relevance once their playing days are over? For both Shaq and Iverson, Reebok isn’t just a brand to fix—it’s a mirror reflecting the uncomfortable truth that time, culture, and markets move on.
The show never says this out loud, but it doesn’t need to. You can see it in the tension between the old heads and the new recruits. Between the nostalgia-heavy campaigns and the attempts to tap NIL trends. The entire exercise is a case study in how athletes transition their legacy into business, with all the awkwardness that entails.
Shaq thrives by treating his post-career like a business portfolio. Iverson lingers like a living monument to a golden era. Reese walks in like she belongs in a different conversation altogether. And that contrast is where the series finds its accidental theme.
The accidental narrative
Despite its glossy packaging and shallow execution, the docuseries brushes up against something real: how branding doesn’t age as gracefully as the people it once elevated. Reebok wants to look forward. Its leaders want to rewind the tape. And the show itself, intentionally or not, captures that disconnect.
The tension isn’t resolved, and that’s exactly why the story lingers. Power Moves with Shaquille O’Neal spends six episodes talking about sneakers but stumbles into a quiet commentary on obsolescence, reinvention, and the strange math of cultural capital. That’s not the doc it meant to make—but it’s the one it actually made.
And that’s the closest thing to understanding what Power Moves is really about: it’s less a comeback story and more a meditation on who gets to call it one.
Final Verdict
A real-time documentary with strategic amnesia
There’s a version of this series that could’ve worked—a tighter, deeper exploration of what it actually takes to revive a legacy brand in a market that’s moved on. This isn’t that series. What Power Moves with Shaquille O’Neal delivers instead is corporate theater dressed in prestige documentary clothes. It has access. It has personalities. It even has a story worth telling. But it refuses to tell it with any teeth.
Shaq carries the show through sheer force of charm, but charisma can’t cover for narrative thinness forever. Iverson is present but barely used. Reese is promising but underexplored. And the business story—arguably the most important thread—is treated like an HR memo.
It’s not a disaster. It’s not great. It’s the definition of middle-tier streaming fare: cleanly shot, professionally edited, mildly interesting, and mostly forgettable. That makes this a fitting review of Power Moves: a glossy pitch masquerading as insight, and a series that never quite decides whether it wants to document the mess or avoid it entirely.
Call it ambition without traction, or legacy without a plan. Either way, it earns its place in Netflix’s sports documentary catalog as something that will vanish into the algorithm in a matter of weeks. And that’s exactly why it deserves a firm, unremarkable 5/10 rating. Not bad. Not bold. Just branded.
SOURCES:
Allen Iverson stars with Shaquille O’Neal in Netflix docuseries about Reebok, Power Moves with Shaquille O’Neal (TV Series 2025–) – IMDb, Power Moves with Shaquille O’Neal (2025) – TV Show – Moviefone, Shaq Revives Reebok Basketball in Netflix Series “Power Moves”, Shaquille O’Neal’s ‘Power Moves’ Chronicles The Return Of Reebok, Power Moves With Shaquille O’Neal: Season 1 | Rotten Tomatoes, Shaquille O’Neal Preps ‘Power Moves’ Series For Netflix On Reebok, Netflix Trailer Shaq Reebok Comeback Docuseries ‘Power Moves’.