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There are actresses who blend into the scene, and then there’s Laura Barjum—who, frankly, eats the scene alive, throws on a red lip, and posts it on Instagram before the rest of the cast catches up. She’s not just a Colombian actress—she’s a polyglot from Cartagena who casually crashed the global spotlight via beauty pageants, telenovelas, and a side of Netflix. But scratch beneath the surface, and you’ll find a biography that refuses to be predictable, a cultural heritage that spans continents, and a public persona that’s always one step sharper than her scripts.
Laura González Ospina—yes, that’s the name behind the more media-palatable Laura Barjum—was born in Cali in 1995 but grew up along the coast in Cartagena, where the air is thick with heat and side-eyes. Her nationality is Colombian, sure, but her identity is more layered than a Netflix drama pilot. She’s of Lebanese descent, something she doesn’t plaster across magazine covers but is quietly proud of—a Lebanese heritage that threads into her aesthetic and, occasionally, her kitchen.
It’s not unusual for actors to speak two languages. It is, however, unusual for them to do so without making it a personality trait. Laura Barjum slips between French, English, and Spanish like she’s changing heels—effortlessly, and usually better dressed than anyone else in the room. In interviews, she pivots between global audiences without missing a beat. That linguistic agility isn’t just charming; it’s strategic. In a saturated industry, it’s her subtle flex—and it’s working.
In 2017, Laura Barjum didn’t just show up to the Miss Colombia stage—she walked in like the network owed her money. A year later, she stunned as the Miss Universe 2017 runner-up, falling just short of a global title but securing something arguably more enduring: cultural relevance. Her performance wasn’t dipped in pageant clichés; it was calibrated, clever, and timed with the kind of grace that makes judges blink twice. The Miss Colombia 2017 title wasn’t the beginning—it was her formal RSVP to the spotlight.
Many former beauty queens fade gently into talk shows or perfume endorsements. Laura Barjum veered off the script. Her Miss Universe Colombia appearance isn’t a nostalgic brag—it’s an active part of her portfolio. That near-win gave her credibility, visibility, and, ironically, just enough loss to make her interesting. Barjum’s crown might have been silver instead of gold, but her post-pageant trajectory made it clear: she didn’t need a trophy to win.
At 5’9”, Laura Barjum isn’t skyscraper tall by model standards, but in Latin American media, that frame stands out like good dialogue in a telenovela. Her height isn’t incidental—it’s a visual cue that she commands space, whether she’s walking a runway or stealing focus in a Netflix frame. There’s something calculated about the way she uses her posture, too—no wasted movement, no accidental angles. It’s not arrogance. It’s architecture.
Plenty of modeling careers start with luck and end with ads for shampoo. Barjum’s didn’t. Her aesthetic sensibility—equal parts minimalist and sharp—became a calling card long before she slipped into character. In fashion spreads, she doesn’t play dress-up; she plays chess. Her fashion game is strategic, and the red carpet isn’t just a step-and-repeat—it’s her unofficial second stage. Every look is deliberate, every silhouette a statement. She doesn’t just wear outfits. She edits them.
When Laura Barjum stepped into her first major telenovela role in La Cacica, she wasn’t handed a bubblegum rom-com character with five facial expressions and a wardrobe full of florals. Instead, she played Consuelo Araújo Noguera—a journalist, political activist, and actual historical figure who didn’t exactly whisper her opinions. It was a no-buffer intro into Colombia’s loaded political past, wrapped in primetime drama. For someone barely out of the pageant circuit, it could’ve gone the way of many beauty-queen-turned-actress experiments: stiff, superficial, and instantly forgettable. But Barjum turned what should have been a trial by fire into a credibility badge. Not flawless, but grounded. And gutsy.
If La Cacica taught Barjum to carry political gravitas, the Bolívar series handed her a bayonet. Playing Rosa Campuzano—a Peruvian aristocrat, alleged spy, and occasional seductress—Barjum didn’t just flirt with revolution, she married it. Her role in Bolívar required equal parts restraint and subversion, wrapped in the kind of costume drama where people always seem to be plotting something over candlelight. It wasn’t about being likable. It was about being unpredictable. That, apparently, is where she thrives. No cue cards, no soft focus—just sharp delivery in a world where historical drama often forgets to be interesting.
Put a mic in some people’s hands and they start reciting press releases. Barjum doesn’t. As an RCN presenter, particularly on Factor X, she came across less like a host and more like someone who dared producers to keep up. She has this habit of turning filler segments into subtle stand-up and redirecting awkward moments with a kind of polished mischief. Hosting is typically where charisma goes to die—Barjum makes it look like a side hustle between main gigs. That she can keep the energy up without drifting into caricature is the real feat.
Live hosting is a special kind of chaos—half-scripted, half improv, and all opportunity for things to go sideways. And yet, Barjum has a way of sidestepping tech glitches, dead air, and contestant breakdowns like she’s allergic to awkwardness. When you watch her on shows like Factor X, you’re not wondering when the segment ends—you’re low-key watching to see if she’ll break the fourth wall. There’s a reason networks keep calling her back. She doesn’t just read the prompter. She disrespects it—in the best way.
When MasterChef Celebrity Colombia rolled out its season of egos, tears, and undercooked poultry, Laura Barjum showed up not to play sous-chef but to play psychological warfare. She wasn’t there to coast on beauty queen turned cooking show contestant vibes. Instead, she poked egos, plated perfection, and burned bridges with the same precision she used to sear tuna. Her performance? Less culinary darling, more reality TV tactician. You could practically smell the passive aggression through the screen.
Most celebrities enter reality competitions trying not to mess up their “brand.” Barjum walked in, cooked like a champ, and openly questioned the point system. She treated MasterChef less like a kitchen and more like a chessboard. From clipped remarks about other contestants’ “undercooked strategy” to casual one-liners aimed squarely at the judges, Barjum wasn’t just playing the game—she was poking holes in its logic. In a lineup of people desperate to seem “real,” she stood out by being strategic. Charming, but not pandering. Competitive, but with humor. Not bad for someone allegedly more comfortable on a red carpet than next to a gas burner.
Laura Barjum’s role in Newly Rich, Newly Poor—yes, the 2025 reboot of the Colombian telenovela classic now streaming on Netflix—isn’t just decorative. As Fernanda Sanmiguel, she’s not there to be a love interest; she’s there to destabilize the narrative. Positioned as Andrés’s girlfriend, Fernanda is halfway between a corporate accessory and an emotional liability, except she’s playing her own game the entire time. Barjum doesn’t lean into melodrama. She leans into calculation—smiling sweetly while plotting a silent coup with her lover-slash-accomplice Mateo.
This isn’t a flat villain or arm-candy character. It’s a layered performance—especially for a character who technically says all the right things while scheming like a stock market villain with Wi-Fi access. As the actress behind Fernanda Sanmiguel, Barjum balances the role with just enough restraint to keep us guessing. She’s not just in the room—she’s rewiring it.
In a show that already toys with identity-switching chaos, Fernanda functions like a moral weather system. She doesn’t need the most screen time to drive the tension; she just needs to exist. Barjum’s character destabilizes both male leads—one by loving him manipulatively, the other by accidentally making him believe in something that might not be scripted. The result? Fernanda becomes the emotional counterweight to the series’ high-concept body swap premise. And Barjum carries it with a kind of wink that says, “Yes, I know this is a telenovela. I’m still three moves ahead of it.”
Newly Rich, Newly Poor has all the ingredients of a classic telenovela: class wars, long-lost babies, slow-motion heartbreaks, and that one cousin who’s clearly plotting something sinister. But as critics have rightly noted, the series takes its sweet time getting to the switcheroo. What stops it from sinking into cliché fatigue is the cast’s ability to deliver nuance inside chaos—and Laura Barjum’s performance is a standout in that category.
The reviews may be mixed when it comes to pacing, but Barjum’s take on Fernanda is almost universally credited with keeping the story grounded—just enough flair to pop, but never slipping into parody. In fact, reviews of Laura Barjum in Newly Rich, Newly Poor often circle back to her ability to humanize an otherwise manipulative character. She’s a problem, yes. But she’s a problem you want to keep watching.
It’s not easy to make a character who cheats on her partner with his cousin seem oddly sympathetic, but Barjum pulls off that needle-threading trick. There’s a tightrope she walks—between icy detachment and just enough vulnerability to suggest she might be one plot twist away from redemption or full-on collapse. That ambiguity is what sells the performance.
While some critics argue the show drags, they also admit that Barjum’s presence sharpens every scene she’s in. If the series is a slow burn, Fernanda is the flickering edge that reminds you fire is still there, waiting for something to ignite.
You don’t have to squint to notice the dynamic between Laura Barjum and Variel Sánchez onscreen—it’s electric, with just the right amount of menace. Behind the scenes, though, things were far less cutthroat. In interviews, Barjum has dropped just enough hints about their working relationship to make fans wonder: how do two actors play out high-stakes deception while apparently cracking jokes between takes?
Turns out, Barjum and Sánchez aren’t just co-stars—they’re co-conspirators in making sure their characters’ scenes land with both tension and texture. Laura Barjum’s scenes with Variel Sánchez are some of the show’s most nuanced, not just because of writing, but because they clearly understand how to play with silence, space, and the occasional eyebrow raise that says more than the script ever could.
Filming an over-the-top drama with 63 episodes in the pipeline can feel like theatrical endurance training. Barjum has mentioned more than once that keeping a sense of humor on set wasn’t optional—it was a survival mechanism. Between love triangles, corporate schemes, and identity crises, it was the “compromising” scenes—especially those with Sánchez—that tested not just their timing, but their ability to keep a straight face.
It’s this behind-the-scenes camaraderie that leaks into the show’s chemistry. You’re not just watching scripted passion or rivalry—you’re watching two professionals who actually like playing off each other. Which might be the real plot twist: the subtext of fun in a series that’s anything but lighthearted.
If you’re scrolling through Laura Barjum’s Instagram expecting pageant leftovers and filtered brunch shots, you’re in the wrong feed. Her grid reads less like a vanity project and more like a controlled experiment in digital influence. She’s a Colombian actress who understands the algorithm without ever pandering to it. No “just woke up like this” captions. No faux-casual mirror selfies pretending not to know where the camera is. Instead, her profile is clean, calculated, and weirdly fun. It’s brand strategy disguised as spontaneity.
And it works. Her follower count doesn’t balloon off lazy virality. It grows because people stick around for a curated blend of glam, grounded insights, and the occasional dig at beauty norms. Laura Barjum’s Instagram followers aren’t just passive likes—they’re audiences trained to expect a point of view.
Unlike most influencers who sell you their lives like a vacation package you can’t afford, Barjum actually narrates hers with a wink. On social media, she doesn’t do performative vulnerability or spiritual captions about Monday motivation. She prefers blunt wit and stylish irreverence. There’s range—one post might feature her dripping in couture, the next a lo-fi moment with messy hair and a caption mocking beauty standards. She doesn’t pretend the glam is effortless, and that honesty is part of what makes her digital presence sticky.
More than once, Colombian actress Instagram culture has leaned hard into either cringe or cliché. Barjum found a lane in between—where she can flex a designer fit without pretending she doesn’t care, and be self-aware without undermining her own image.
Barjum’s YouTube channel is what happens when a public figure figures out how to be both self-directed and audience-aware without drowning in trend-chasing. No reaction videos. No ASMR. No 20-minute monologues about her skincare routine with affiliate links every other sentence. What she posts instead: behind-the-scenes glimpses into production life, dry-humored vlogs from press trips, and the occasional Q&A where the candor actually lands. She doesn’t overshare. She doesn’t underdeliver. It’s casual content creation with teeth.
And perhaps most surprising—she doesn’t position herself as a content creator in the TikTok sense. She shows up to play, not to compete. This is Barjum owning her digital space without making it a spectacle.
On TikTok, things are looser, faster, and—if you’ve followed her long enough—undeniably Barjum. No dancing for the algorithm here. Instead, you get dry voiceovers, fashion hot takes, and the occasional roast of poorly written scripts she’s had to survive. She’s one of the rare public figures who uses the platform not as a stage, but as a sandbox. Which makes the content unpredictable in the best way.
Laura Barjum on TikTok isn’t “relatable” in that awkward, try-hard influencer sense. She’s relatable in the sense that she clearly doesn’t care whether you like the content—because she’s too busy enjoying making it.
Call it fashion style or call it branding-by-wardrobe—either way, Laura Barjum isn’t just dressed, she’s architected. Whether it’s a red carpet appearance or a photoshoot, her outfits do what most fashion attempts fail at: they narrate. You don’t get cookie-cutter glam here. You get playful minimalism on Tuesday, structured maximalism by Friday. One minute, she’s channeling editorial cool in black leather; the next, she’s subverting red carpet expectations with a cutout gown that actually makes sense.
What separates her isn’t access to designers—it’s instinct. She knows how to use fashion as punctuation. She knows when to whisper with a silhouette and when to yell in sequins.
You can spot a Laura Barjum magazine cover a mile away. Not because it’s shouting, but because it’s styled like someone knew what they were doing. Her expressions are intentional. Her poses don’t beg for approval. There’s a kind of editorial authority behind the gloss. It’s less “look at me” and more “watch what I’m doing next.”
In an industry that often confuses exposure for relevance, Barjum’s approach to public image is subversive by being deliberate. She doesn’t chase virality. She designs attention—and it keeps showing up.
For a while, Laura Barjum and Diego Sáenz looked like one of those media-friendly couples who manage to make coordinated outfits feel like rebellion. They weren’t hiding, nor were they oversharing. It was the kind of public relationship that left just enough ambiguity to keep the tabloids mildly irritated. But as anyone with Wi-Fi and a pulse now knows, the breakup didn’t just happen—it landed.
There was no explosive scandal, no melodramatic press tour—just a slow unraveling across timelines and interviews. When asked about the Diego Sáenz–Laura Barjum split, both stayed measured. And that’s exactly what made it so interesting. In an era where exes battle via cryptic Instagram stories and subtweeted Spotify lyrics, these two opted for dignity. How quaint.
The end of the relationship was packaged as amicable, but let’s not pretend it didn’t fuel a thousand speculative Reddit threads. Sáenz kept doing his radio-voice-and-guitar thing, while Barjum leaned into acting gigs that required less explanation and more screen time. The breakup was less about heartbreak and more about two public figures deciding not to co-brand anymore.
The question of Laura Barjum’s ex-boyfriend may linger in the search bar, but she’s clearly in no rush to remix that narrative. Instead of diving into the usual breakup tropes, she seems to have pivoted—calmly, stylishly—into the “thriving, thanks for asking” chapter of her life.
Following the end of her high-profile relationship, Laura Barjum’s dating life became instant tabloid bait. The question—Is Laura Barjum single?—started popping up in Google search suggestions like a nosy neighbor. And in classic Barjum fashion, she didn’t answer. At least, not directly.
Her public appearances haven’t included a “new mystery man,” and her interviews sidestep the topic with the kind of casual elegance normally reserved for award acceptance speeches. If there is a boyfriend, he’s not being tagged in anything. If she’s single, she’s too busy to care that you care.
What makes Laura Barjum’s current relationship status compelling isn’t the mystery—it’s the deliberate refusal to frame her identity around it. She’s built a reputation off what she does, not who she’s seen with. And honestly, it’s kind of refreshing in an industry where relationship drama is practically its own PR strategy.
Whether she’s dating quietly, focusing on work, or just not interested in sharing, it’s clear that her status isn’t up for crowd-sourcing. You can speculate, but don’t expect clues—this is one narrative Barjum keeps firmly off-script.
There’s a reason Laura Barjum doesn’t dissolve into the chaos of industry attention, and a lot of that has to do with where she came from—and more importantly, who raised her. Her family background isn’t the kind you’ll find splashed across tabloid spreads, but their presence is felt in how she moves through the world: confident without arrogance, public without being performative.
Growing up in Cartagena, her childhood wasn’t built around red carpets or rehearsals. It was rooted in the kind of community where extended relatives don’t just know your schedule—they probably set it. That connection to place and people still shows. When she talks about her upbringing, it’s not packaged as “humble beginnings.” It’s just—normal. Supportive. Familiar.
Her parents and siblings aren’t part of her brand, and that’s precisely what makes them interesting. They’re not content fodder. They’re not background characters in her career story. They’re people she protects, and who, from the little we know, seem to return the favor.
In interviews, she credits her family not with “inspiring” her, but with making sure she never gets too impressed with herself. Fame hasn’t severed that link—it’s just made it more intentional. In a celebrity landscape obsessed with reinvention, Laura Barjum seems more invested in preservation—of roots, of privacy, and of the relationships that existed before the applause.
With the curtain just falling on Newly Rich, Newly Poor in mid-May 2025, Laura Barjum isn’t taking a breather. While no official announcements have been made regarding her next acting project, industry insiders suggest she’s in discussions for a lead role in an upcoming Netflix series slated for late 2025. Given her recent success and growing popularity, it’s no surprise that streaming platforms are eager to secure her talent.
Barjum’s portrayal of Fernanda Sanmiguel showcased her versatility and depth as an actress, earning her critical acclaim and a broader fanbase. As audiences and critics alike await her next move, the anticipation is palpable. Whether it’s another telenovela or a venture into a different genre, one thing is certain: Laura Barjum’s star is on the rise.
Beyond the screen, Laura Barjum is carving a niche in the entrepreneurial world. While details remain under wraps, she has hinted at launching a lifestyle brand that reflects her personal values and aesthetic. This move aligns with a growing trend of celebrities leveraging their personal brands to venture into business.
Barjum’s transition from Miss Colombia to a multifaceted entrepreneur exemplifies her adaptability and ambition. By diversifying her portfolio, she’s not only enhancing her net worth but also establishing herself as a formidable presence in the business realm.
With her recent performances garnering attention, industry watchers speculate that Laura Barjum might be a strong contender for the upcoming India Catalina Awards. Her role in Newly Rich, Newly Poor has been particularly lauded, potentially positioning her for a nomination in the Best Actress category.
The India Catalina Awards, known for recognizing excellence in Colombian television, would be a significant accolade in Barjum’s career. As the awards season approaches, fans and critics alike will be watching closely to see if her name appears among the nominees.
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