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Born Mikhaila Rocha in the quaint, suburban wilderness of Richmond, British Columbia, Coco Rocha didn’t exactly burst into the world wearing designer heels, though it wouldn’t be surprising if she did. As a child, Coco’s playground wasn’t the polished runways of Paris or the fashion studios of New York, but the quiet streets of suburban Canada, where the only catwalk she knew was the narrow sidewalk outside her family home.
“I remember Richmond,” Coco said in an interview. “It was beautiful, but let’s just say it wasn’t the fashion capital of the world. If you wanted to make a statement, you wore snow boots with flair.”
She wasn’t exaggerating. Richmond, nestled just outside Vancouver, is more famous for its tranquil farms, wetlands, and family-friendly vibes than for cultivating fashion superstars. Yet, somehow, this unassuming corner of British Columbia managed to foster a girl who would one day dominate the fashion industry with a commanding presence that made even the most seasoned photographers go, “Wait, how did she pull that pose off?”
Little Mikhaila was a girl of contradictions: fiercely competitive yet grounded, imaginative yet practical, tall (even back then) but still somehow unassuming. Her world wasn’t about runway walks—it was about learning Irish step dancing. Yes, before she was leaping down the runway, she was literally leaping across stages doing competitive Irish dance—a skill that would later come in handy when she introduced the now-iconic jig on Jean Paul Gaultier’s runway (more on that later).
“I grew up doing Irish dance competitions,” she shared, “but you know, there’s not a big market for that on Vogue covers.”
Indeed, the girl who’d once worn clogs and made sharp pivots in stiff-pleated skirts was destined for something far more glamorous. Still, there was something about the poise, balance, and control from her dancing days that carried over to her later life as a model. After all, anyone who can keep their arms stiff and legs twirling in sync can surely hold a pose longer than your average fashion hopeful.
And oh, she could pose. Coco Rocha, even back in her hometown days, wasn’t your ordinary teenager. She had that rare mix of curiosity and discipline that makes people stand out, even when they’re still navigating the awkward halls of adolescence. While most teens in Richmond were worrying about prom and after-school jobs, Coco was on a path, however indirect, to international stardom.
“She always had a presence,” recalls an old friend from her Richmond days. “Even when we were just hanging out, she had this ability to stand out without trying. It’s like she knew something about herself that we hadn’t figured out yet.”
That “something” was about to change everything.
What do you get when you mix Irish spirit with Ukrainian tenacity? Apparently, you get a Canadian supermodel with a work ethic that could outlast a runway marathon. Coco Rocha’s nationality is the perfect cocktail of cultural influences, and if you ask her, she’d probably tell you that her diverse roots played a huge part in shaping the woman who would become the face of some of the most iconic brands in the world.
Born to a Ukrainian father and an Irish mother, Coco grew up with a dual heritage that gave her an extra edge. Her mother, Juanita, was a flight attendant, which meant Coco was exposed to the world from an early age—not in a glamorous jet-setting kind of way, but through her mom’s stories of travel and different cultures.
“She would come home from a trip and talk about all these places,” Coco explained. “It made the world feel both huge and small at the same time. It’s like, I knew there was so much out there, but I also felt like I could be a part of it.”
Her Ukrainian side brought a stubbornness Coco would later credit for her persistence in the fashion industry, where rejection is part of the game. You’d think a girl who was told “no” enough times would eventually pack up her heels and call it quits, but that wasn’t Coco. No, this was a girl whose ancestors knew a thing or two about surviving adversity, and she applied that strength to every door that slammed in her face.
“My Ukrainian grandmother always said, ‘If you can’t get in through the front door, find the back one,’” Coco joked in one interview. “I don’t know if she meant literally or metaphorically, but it’s advice that works in both situations.”
Meanwhile, her Irish roots added a dash of rebellion and wit. Known for their fiery spirit and a good sense of humor, Coco embodied that in every aspect of her life. Whether she was cracking jokes backstage or stepping out onto the catwalk with a gleam in her eye, there was always a sense of “I’m going to have fun with this” in everything she did. And honestly, in a world that often takes itself too seriously, her ability to lighten the mood was like a breath of fresh air.
“She’s got this mix of hard work and humor that you don’t always see,” a fellow model once remarked. “Like, one minute she’s grinding out ten poses in a single breath, and the next, she’s making everyone laugh with some ridiculous impression of a designer. It’s disarming and amazing.”
Coco Rocha’s ethnicity may have been a beautiful blend of two rich cultures, but it was her unique combination of their best traits that made her the unstoppable force we see today.
You’d think the fashion industry—a place known for its over-the-top glamor, sky-high egos, and occasionally questionable morals—would be the last place for someone deeply committed to their faith. But here enters Coco Rocha, a devoted Jehovah’s Witness who not only stood firm in her beliefs but also managed to thrive in an industry not exactly known for its restraint.
Growing up, Coco’s religious background wasn’t just a side note; it was central to who she was. Jehovah’s Witnesses are known for their strong sense of community and strict moral guidelines, two things that don’t exactly scream “high fashion.” So, how did Coco manage to navigate these two worlds that seemed completely at odds with each other?
“I’ve always been open about my faith,” Coco said in a rare interview about her Jehovah’s Witness upbringing. “For me, it’s never been a conflict. I think people assume that fashion and religion can’t mix, but I’ve always seen it as a balancing act.”
A balancing act indeed. While other models were out at industry parties, Coco would often opt to stay in. She turned down offers that didn’t align with her beliefs and wasn’t shy about explaining why. In fact, her faith in modeling became part of her narrative, an aspect of her life that set her apart from the sea of faces in the fashion world.
This was particularly evident in her decision to avoid certain gigs that didn’t sit well with her religious values. While most models would jump at the chance to pose provocatively for high-paying brands, Coco made it clear she had limits.
“It’s not that I judge others for what they do,” she explained. “I just know what’s right for me. Modeling is about expression, but I don’t think I have to compromise who I am to be successful.”
Her agency and designers quickly learned to respect her boundaries. And guess what? Coco’s career didn’t just survive—it soared. Turns out, you don’t have to sell your soul (or your skin) to make it in fashion, a fact that was as refreshing as it was unexpected.
And don’t think for a second that her religious commitment makes her any less fierce on the runway. If anything, it’s this deep-rooted sense of identity that gives her the unwavering confidence to strike those iconic poses. She’s centered, grounded, and unshakable—qualities that make her a standout in a world obsessed with superficiality.
Even in an industry built on transformation and reinvention, Coco Rocha remains, unapologetically, herself.
Every supermodel has a moment—the one instance that transforms them from another face in the crowd into a name that fashion houses whisper about in reverence. For Coco Rocha, that moment was like a scene out of a movie, except instead of a Hollywood starlet, we had a 17-year-old Canadian girl in the most unexpected place: Ireland, surrounded by her Irish dancing troupe. Yeah, that’s right. Not the fashion streets of Milan or the glitz of Paris—Coco Rocha’s modeling debut was born out of a dance tour in the Irish countryside.
It all began when a model scout spotted Coco during an Irish dance competition. Imagine: legs flying in precision, arms stiff, and a fiery expression of determination plastered on her face. While the rest of the world saw her as the next Jean Butler, this scout saw something else—a potential star. When she was offered a modeling contract, Coco was understandably skeptical. “I wasn’t exactly preparing to wear designer gowns,” she later admitted. “I was more worried about my next jig.” But there was something irresistible about the idea, so she traded in her hard shoes for high heels. Little did she know she was about to change the game.
By the time 2006 rolled around, Coco had hit her stride. Her big break came with a moment that now feels like fashion folklore: Jean Paul Gaultier’s runway show, where Coco literally danced her way into fashion history. Picture this: a packed Paris show, the who’s-who of the industry seated in the audience, and out walks Coco—no, scratch that—out jigs Coco. Yes, she performed an Irish jig in a haute couture gown, in front of some of the most stoic, unsmiling fashion critics. And they loved it.
“It was insane,” Coco later laughed, recounting the moment. “I remember thinking, ‘Either this is going to be brilliant or I’m going to end my career before it even starts.’” Thankfully for all of us, it was the former. Gaultier himself had requested she bring her Irish roots to the runway, not just to walk but to give life to his collection. And just like that, Coco Rocha went from newbie to international star—all while dancing her way across the runway.
The Vogue Italia cover that followed cemented her as the next big thing. It’s one thing to land a cover, and it’s another to do it in Vogue. For those outside the fashion bubble, let’s just say that landing a Vogue cover is like an actor winning an Oscar. The 2006 Vogue Italia cover gave the world its first real look at the girl who wasn’t afraid to laugh, pose, and yes, dance her way through a fiercely competitive industry. Coco wasn’t just another model. She was a supermodel in the making, with a career destined to bend the rules of fashion itself.
If modeling were a sport, Coco Rocha would have a gold medal in posing—heck, they’d have to create a new medal just for her. It’s no exaggeration to say that Coco has redefined what it means to pose. While most models have a handful of go-to poses, Coco seems to have hundreds. No, really—literally hundreds.
In an industry where models are often taught to perfect their “resting face” and strike a subtle pose, Coco operates like a human Rubik’s cube. She’s constantly shifting, twisting, bending—creating shapes that make you question the laws of physics. One second, she’s leaning backward at an impossible angle, the next, she’s contorting into something that resembles a modern art sculpture. “I don’t think my face has ever stayed the same for more than 30 seconds,” she once joked.
Her signature moves are so legendary that they’ve been studied and emulated by aspiring models. This isn’t just a girl who stands in front of a camera and waits for direction—Coco takes control. When a photographer asks for a fierce look, she’ll give you fierce, but she’ll also give you surprise, joy, contemplation, and maybe a little bit of confusion—all in the span of five seconds. Her ability to convey emotion through movement is what sets her apart, and photographers love her for it.
“I remember working with her on a shoot,” said a well-known photographer. “I blinked, and she had already given me 15 different poses. By the time I pressed the shutter, she was on pose number 23. It’s both exhilarating and terrifying.”
Coco didn’t just become good at posing overnight. She honed her skills with the release of her book, “Study of Pose,” which is basically the Bible for anyone who wants to learn the art of modeling. With over 1,000 poses cataloged in one book (yes, that’s a thousand poses), Coco has solidified herself as the queen of physical expression. Posing for her isn’t just about looking pretty in front of the camera—it’s about telling a story with every flick of the wrist, every angle of the chin, every arch of the back. “Posing is power,” she says, and if anyone’s going to make that statement true, it’s Coco.
Once Coco Rocha hit the runways, the fashion world quickly realized they were dealing with a different kind of supermodel. This wasn’t just a girl who could walk straight, pivot, and leave; Coco brought her own brand of artistry to every runway show. In an industry that often prides itself on the blank, unemotional faces of models, Coco was something of a rebellion. She had Jean Paul Gaultier—the very man who brought her into the spotlight—singing her praises for how she infused energy into her walk. And let’s face it, when Gaultier praises you, you know you’re doing something right.
Her high-fashion career has seen her walk for the biggest names in the game: Christian Lacroix, Marc Jacobs, Prada, Zac Posen—you name it, Coco has stomped down their runway like she was born to be there. Unlike other models who might look fragile or untouchable, Coco strides with purpose. There’s power in every step, and a cheeky smile on her lips as if to say, “Yeah, I know I’m killing it.” She became famous for bringing something unexpected to every walk—whether it was an exaggerated pose at the end of the runway or a wink that sent the audience into whispers.
“I love Coco because she makes the clothes come to life,” said one runway designer. “When she’s out there, you can see the story behind the outfit. It’s not just fabric and thread anymore.”
Her runway career is a long list of iconic moments, but none more memorable than her appearances for designers like Marc Jacobs, where she somehow managed to look both playful and elegant in the same breath. With her expressive movements and her ability to pose at exactly the right moment (even on a fast-moving runway), Coco quickly became the designer’s go-to model for shows that needed an extra spark.
But it’s not just the clothes that benefit from Coco’s talent. It’s the entire show. In a world where fashion shows can often feel cold or distant, Coco Rocha makes the audience feel something. Whether it’s a raised eyebrow or a quick turn that shows off a gown’s train, she adds an unexpected depth to every piece she wears. It’s no wonder she’s remained a staple in the high-fashion world for so long—Coco doesn’t just walk the runway, she commands it.
Let’s talk about Coco Rocha and her love affair with the camera. Because if there’s one thing that screams fashion icon, it’s the endless magazine covers and editorial campaigns she’s landed. By the time she was gracing the pages of Vogue, Harper’s Bazaar, and Flare, it was clear that this wasn’t just some fleeting trend. Coco Rocha was here to stay, and the fashion world couldn’t get enough of her.
Her ability to morph in front of the camera, coupled with her expressive face and daring poses, made her a photographer’s dream. And we’re not just talking about any photographers—think Steven Meisel, Annie Leibovitz, and Patrick Demarchelier—the people who shape fashion history with their lenses. For editorial campaigns, Coco brought her A-game, turning simple fashion spreads into mini performances. Whether she was wearing couture or denim, she turned every shoot into a storytelling opportunity. “When I’m in front of the camera,” she once said, “I’m not just wearing the clothes. I’m becoming the character.”
But it wasn’t just about editorial campaigns—her magazine covers are legendary. Landing the cover of Vogue Italia back in 2006 was just the beginning. Soon, she was splashed across major publications, becoming one of the most recognizable faces in the industry. Coco Rocha isn’t just a model who gets her picture taken—she’s the kind of model who creates moments with every photo. The depth, the emotion, the storytelling—it’s all there. It’s no surprise that magazines and brands alike keep calling her back for more.
If there’s one thing you should know about Coco Rocha, it’s that she didn’t just conquer the runways—she took over the digital realm with the precision of a chess grandmaster who also happens to look flawless in couture. While many models have dipped a toe into the world of social media, Coco did a full swan dive, effortlessly becoming the original digital supermodel. Long before it was trendy for every model with a high cheekbone to slap “influencer” onto their resume, Coco was already building her online empire.
Let’s get one thing straight: Coco doesn’t just “use” social media. She owns it. She’s mastered every platform, from Instagram to TikTok, and even carved out a niche on YouTube (yes, we’ll get to that soon). But what really sets her apart in the world of digital fashion is how she seamlessly merges technology with creativity, using social media not only to extend her career but to revolutionize the way fashion is consumed.
“I knew early on that the fashion industry was changing,” Coco once said in an interview. “It wasn’t just about walking down a runway anymore. It was about creating a presence—an online presence—that could speak to people even when you’re off the runway.” And create a presence she did. While the rest of the industry was cautiously tiptoeing into social media like it was a lukewarm pool, Coco dove in, kicked off her shoes, and made waves.
She embraced fashion technology at a time when most people thought a filter was just something you used for coffee. Coco’s early forays into interactive fashion campaigns and her use of platforms to showcase not just her work but her personality (which is just as fierce as her runway walk, by the way) made her a pioneer. Her online presence didn’t feel like some sterile, overly-curated feed. Instead, it felt like an ongoing conversation between Coco and her fans—direct, candid, and surprisingly fun for someone whose daily life involves posing in five-figure gowns.
“Being a supermodel in the digital age means more than just showing up to photoshoots,” Coco explained. “It’s about being a storyteller.” And let’s be clear, Coco’s a damn good storyteller. Through her witty posts and interactive content, she’s managed to stay relevant in an industry that’s constantly looking for the next big thing. But why look for the next big thing when Coco Rocha is still the biggest?
When it comes to Instagram, some models are content to simply post filtered selfies, toss in a #blessed, and call it a day. But not Coco Rocha. Oh no. Her Instagram feed (@cocorocha) isn’t just a gallery of professionally shot photos (although, let’s be real, there are plenty of those too). It’s an interactive, behind-the-scenes tour of the life of a woman who’s somehow juggling motherhood, a modeling career, and a training camp for aspiring models—without ever smudging her lipstick.
Coco’s secret weapon? Authenticity. In a sea of models who pretend to wake up looking flawless, Coco takes a different approach. She posts what she wants, when she wants, and doesn’t worry about how “curated” it all looks. Sure, you’ll see her striking a perfect pose in some avant-garde getup, but then a few posts later, she’s sharing hilarious clips of her family life. And don’t be fooled, just because she’s in high fashion doesn’t mean she can’t make fun of herself. Coco Rocha’s Instagram is basically the place where supermodel glam meets everyday chaos—and it’s fantastic.
In an interview, she explained, “For a long time, people saw models as these untouchable figures—perfect and distant. I wanted to change that. I wanted to show that yes, I can strike a pose, but I’m also a mom who sometimes gets puked on by her kids five minutes before I go live on Instagram.” This honesty and openness have made her more than just another model in the feed; she’s an influencer, and not in the overhyped, product-pushing sense, but in the true meaning of the word.
Coco’s followers get a mix of it all: the glitz of high fashion, the grind of motherhood, and a dash of her iconic sense of humor. And let’s not forget about her flawless fashion moments. Whether she’s strutting her stuff in haute couture or showing off casual chic looks, Coco Rocha’s Instagram feels like a living, breathing fashion editorial. No wonder fashion influencers look up to her—she’s been setting the standard since the early days of Instagram.
If you think Coco Rocha wouldn’t dominate TikTok just because it’s full of Gen Zers lip-syncing to viral songs, then you clearly don’t know Coco. The woman who turned an Irish jig into a runway moment isn’t about to let a social media platform pass her by. In fact, Coco’s TikTok is a masterclass in how to remain relevant, even when the platform seems tailor-made for people who still think 2000s fashion was vintage.
On TikTok, Coco shows that modeling isn’t all about standing still and looking pretty. It’s about movement, and who better to showcase that than the queen of motion herself? With videos that go from pose challenges to hilarious behind-the-scenes snippets, Coco’s TikTok (@cocorocha) isn’t just a glimpse into the glamorous world of high fashion; it’s proof that you can have fun while looking fabulous.
One of her most viral moments came from a simple yet dazzling TikTok trend where she—surprise, surprise—showed off her legendary posing skills. In the span of a few seconds, Coco demonstrated more poses than some of us can pull off in a year, leaving her audience (and plenty of aspiring models) picking their jaws up off the floor. “People think posing is easy until they try it themselves,” she said in one TikTok. “Trust me, it’s an art form.”
Her TikTok videos aren’t just about showcasing her talents; they’re also educational. Want to learn how to nail that next-level pose for your Instagram photo? Coco Rocha has you covered. She’s taken her decades of experience and turned it into bite-sized tutorials that are just as entertaining as they are informative. “The trick,” she explains in one clip, “is to keep your body moving. Don’t hold the pose too long, or it’ll feel stiff. Keep flowing, and let the camera catch the magic.”
But perhaps the most endearing part of Coco’s TikTok is how much fun she has with it. Whether she’s hopping on the latest viral trends or creating her own, Coco shows that you can stay relevant in a fast-moving digital world without ever losing your unique voice. If TikTok had an award for “Most Likely to Slay in Couture While Also Cracking a Joke,” Coco Rocha would have it locked down.
When it comes to giving the world a peek behind the curtain, Coco Rocha’s YouTube channel is like the holy grail for fashion enthusiasts and aspiring models alike. It’s one thing to see her strike a pose in a glossy fashion spread, but it’s a whole other experience to watch her break down her posing techniques in real time. Spoiler alert: it’s more complicated than just putting one hand on your hip and hoping for the best.
On her YouTube channel, Coco dives deep into the art of posing, and she’s not stingy with the details. Want to know how she manages to pull off those gravity-defying angles? She’ll tell you. Curious how to convey emotion through your eyes without moving a muscle? Coco’s got a tutorial for that too. And let’s not forget the behind-the-scenes videos that give viewers an up-close look at the glamorous (and often not-so-glamorous) life of a supermodel.
In one of her most popular videos, titled “How to Pose Like a Pro,” Coco takes viewers step by step through the process of mastering basic and advanced poses. “It’s all about creating shapes with your body,” she explains. “You need to think about the angles, the light, and how each movement transitions into the next.” She even adds a touch of humor, demonstrating what not to do with exaggerated, awkward poses that had her audience laughing and learning at the same time.
But it’s not all posing all the time. Coco’s YouTube also showcases her life outside of modeling, from her time with family to her role as a mentor at her Model Camp. It’s in these moments that Coco shows a different side of herself—more relaxed, a little bit goofy, but still incredibly sharp. One fan commented, “It’s like seeing your favorite superhero out of costume, but they’re still doing amazing things.”
And of course, it wouldn’t be a Coco Rocha channel without a touch of fashion magic. Her channel features collaborations with top designers, showcases from her runway appearances, and fashion-forward content that keeps her fans coming back for more. Through YouTube, Coco Rocha manages to connect with her audience on a deeper level, teaching, entertaining, and proving that even in an age of short attention spans, there’s room for thoughtful, high-quality content.
So, you’ve probably heard of Coco Rocha. She’s the queen of posing, a runway legend, and the woman who can twist herself into 30 different shapes before you’ve had your first cup of coffee. But what you might not know is that Coco’s not just out here killing it on the runway. She’s also building an army of future supermodels through her very own Coco Rocha Model Camp.
And, no, this isn’t some half-hearted “summer camp for models” where you take a selfie and call it a day. This is boot camp—fashion edition. The Coco Rocha Model Camp is where budding models come to learn from the best in the game, and believe me, Coco doesn’t hold back. “I’m not here to coddle them,” Coco once said, matter-of-factly. “I’m here to turn them into the next generation of supermodels.”
Located in upstate New York, the camp is an intensive, four-day immersion where models-in-training learn everything from how to strike the perfect pose to how to navigate the often cutthroat world of high fashion. And let’s be clear: this isn’t your average runway crash course. You won’t just be walking in a straight line with a pouty face. No, no, no. This is Coco Rocha we’re talking about—the woman who wrote the book (literally) on posing. So, get ready to learn how to contort, emote, and slay in front of the camera all at once.
If you’re wondering how to attend Coco Rocha Model Camp, here’s the scoop: you apply. And, yes, it’s as competitive as you’d imagine. Girls from around the globe submit their applications, hoping to be one of the lucky few selected to train under Coco’s watchful eye. Because let’s be real—when else are you going to get the chance to have a supermodel personally critique your walk and teach you how to serve face like it’s a full-time job?
“We teach these girls that it’s not just about being beautiful,” Coco says. “It’s about being memorable, about bringing something unique to every moment in front of the camera.” That’s the core ethos of her model training program—it’s not enough to be another pretty face. You need to bring the personality, precision, and, yes, the poses.
Look, striking a pose sounds easy, right? Stand still, pout a little, maybe arch your back, and voila! Except… not quite. If you’ve ever tried posing for a picture and ended up looking more like a stiff mannequin than a sultry model, you know that posing is an art form. And no one, absolutely no one, does it better than Coco Rocha. So, when it came time for her to launch the Coco Rocha posing camp, you better believe she wasn’t about to let anyone half-commit to the craft.
Now, Coco isn’t just famous for her iconic poses—she’s a master of movement. At her posing camp, she teaches her students that modeling is about flow. You can’t just hit one angle and call it a day; you need to be fluid, constantly shifting between poses as if each one is an extension of the last. Think of it like dance, but with fewer pirouettes and more smizing (thanks, Tyra).
When Coco teaches modeling techniques, she doesn’t just tell you to stand there and “look fierce.” She dives deep into the intricacies of posing—how to use your body to create angles, how to engage your eyes with the camera, and how to make subtle changes to your face that can completely transform a photo. “Modeling is like silent acting,” Coco once explained. “You have to tell a story, but without saying a word. Your body and face have to do all the talking.”
A typical day at the camp might start with students awkwardly fumbling through basic poses. By the end of it? They’re hitting high-fashion angles with such precision it could make a seasoned runway model blush. Coco has this magical ability to take a group of beginners and turn them into mini versions of herself—minus the Irish step dancing. One student once shared, “When I started, I thought I knew how to pose. By the end of day one, I realized I had been doing it wrong my entire life.”
The key lesson in her camp? Confidence. “If you don’t believe in your pose, no one else will,” Coco says in one session. And let’s be honest, no one believes in a pose quite like Coco. The campers practice everything from basic posing for beginners to more advanced moves that look straight out of a Vogue editorial. Whether they’re learning to command attention with their eyes or contorting their bodies into artful shapes, one thing’s for sure—after a few days at the Coco Rocha Model Camp, these students leave with more than just better poses. They leave with a new attitude, a fierceness that says, “I’ve got this.”
But the Coco Rocha Model Camp isn’t just about learning how to smolder on cue. Oh no. This camp goes far beyond the aesthetics of modeling and dives deep into the mentorship and empowerment that every young model desperately needs. Because let’s be real: the fashion industry can be a battlefield. It’s not all glamor and runway lights—sometimes it’s rejection, fierce competition, and the constant pressure to conform to impossible standards.
And this is where Coco Rocha’s career advice hits hard. At her camp, she doesn’t just coach young models on the technicalities of posing—she teaches them how to survive and thrive in an industry that can chew you up and spit you out if you’re not prepared. Coco has been through the highs and lows of fashion, and she’s not shy about sharing the lessons she’s learned along the way.
During one particularly candid session at the camp, Coco stood in front of a group of wide-eyed students and said, “Listen, you’re going to hear ‘no’ a lot more than you hear ‘yes’ in this business. But the trick isn’t to get discouraged—the trick is to keep pushing until that ‘yes’ comes. And it will come.” That moment left the room silent—not because the campers were scared, but because they were inspired. There’s something about hearing those words from someone who’s been on the covers of Vogue and walked for every major designer that makes you think, “If she can do it, so can I.”
Coco Rocha’s mentorship is personal. She’s not just giving generic advice; she’s guiding these models through real-life situations they’ll encounter. Whether it’s dealing with rejection, maintaining your self-worth in a world obsessed with image, or learning to stand up for yourself when someone tries to push your boundaries, Coco’s there to offer wisdom. “The fashion industry is powerful,” she once told her students, “but you’re more powerful. Never forget that.”
And the empowerment? It’s not just lip service. Coco Rocha is actively changing the narrative about what it means to be a model in the modern world. She teaches her campers to use their voice, to be more than just a pretty face, and to know their worth. This isn’t the old-school era where models were seen and not heard. Coco’s campers leave knowing they have the power to shape the industry, not just fit into it.
Through her camp, Coco Rocha is cultivating a generation of models who aren’t just ready for their close-up—they’re ready to change the world. Whether they’re learning to strike the perfect pose or navigate the politics of fashion, Coco’s students walk away from her camp with more than just skills. They leave with confidence, empowerment, and the kind of fierce determination that only someone like Coco Rocha could instill.
If there’s one thing you can count on in the world of high fashion, it’s that Coco Rocha is going to pop up in a campaign that makes you do a double take. Chanel, Dolce & Gabbana, Christian Dior, Balenciaga, and Marc Jacobs—these are the names we mere mortals only dream of. For Coco, though, they’re just Tuesday.
Coco Rocha’s collaborations are a bit like an all-you-can-eat buffet of fashion excellence. She’s worked with every top-tier designer you can think of, but what sets her apart is that each partnership isn’t just a one-off deal. It’s a meeting of creative minds, a collaboration where she brings her own flair to the table, and let’s be honest, a little Coco magic always leaves an impression.
Take her work with Jean Paul Gaultier, for example. Remember how she made a runway audience lose their collective minds by breaking into an Irish jig? Yeah, that was a collaboration. And Gaultier wasn’t just banking on Coco to “wear the clothes and walk.” He trusted her to embody the spirit of his designs in a way no one else could. In one of his shows, as she twirled and kicked her way down the runway in that iconic jig, the clothes became part of a story, with Coco as the fearless protagonist.
“Coco doesn’t just walk in my designs, she performs them,” Gaultier once said, half-admiringly, half in disbelief. “She’s never just a mannequin—she’s an artist.”
Then there’s Marc Jacobs, a designer known for his quirky, playful approach to fashion. Naturally, Coco fit right in. The Coco Rocha-Marc Jacobs collaboration was a match made in avant-garde heaven. One of the standout campaigns had Coco donning head-to-toe silver, looking like a futuristic disco queen. She wasn’t just modeling the clothes, she was embodying the bold, whimsical spirit of the entire collection. “I love working with Marc because he doesn’t take fashion too seriously,” Coco once quipped. “And neither do I, so we have a lot of fun.”
And don’t forget Chanel. Coco and Chanel? It’s like pairing fine wine with fine dining—classic, elegant, and a little bit dangerous. For the Chanel campaigns, Coco brings her undeniable edge, mixing modern boldness with the timeless elegance that the brand is known for. In one particularly memorable campaign, Coco channeled her inner femme fatale, dripping in pearls and attitude. Karl Lagerfeld himself couldn’t resist praising her. “Coco is the kind of model who makes you rethink what you thought you knew about elegance,” he once said.
From the romantic drama of Dolce & Gabbana to the minimalist, edgy cool of Balenciaga, Coco Rocha’s name has become synonymous with high-fashion collaborations that go beyond the ordinary. These aren’t just jobs to her—they’re opportunities to transform, to interpret the vision of each designer in a way that only Coco can.
Coco Rocha didn’t just step into the world of fashion—she kicked the door down, posed perfectly in the doorway, and made sure everyone was watching. And let’s be clear: Coco is more than a model. She’s a fashion icon, and that’s not a term anyone throws around lightly in this industry. So, what is it that sets Coco apart from the endless sea of pretty faces on the runway?
For starters, it’s her ability to mix high fashion with a sense of humor. Coco is the rare model who takes her craft seriously, but not herself. In an industry that can feel like a pressure cooker of seriousness and exclusivity, Coco’s cheeky approach is refreshing. She’s the girl who will give you a fierce high-fashion look, but also throw in a wink or a smirk that says, “Relax, we’re here to have fun.”
But don’t let that playful attitude fool you—Coco Rocha is a trendsetter. From her fearless approach to posing (seriously, she wrote the book on it) to her impeccable taste, Coco has helped shape the modern definition of what a fashion icon looks like. She’s not just wearing the clothes; she’s living in them, breathing life into every stitch, and making sure you remember not just the outfit, but the moment.
In a world where trends come and go faster than a runway show finale, Coco’s ability to stay relevant is a testament to her fashion influence. Take her work with Zac Posen, for example. Posen, known for his structured, almost architectural designs, found in Coco the perfect muse. Together, they’ve created looks that are nothing short of breathtaking. Remember that voluminous red gown Coco wore for one of Posen’s shows? That wasn’t just a dress—it was a moment that redefined how fashion could be both dramatic and accessible.
“Coco makes fashion exciting,” Posen once said. “She has this way of taking my designs and elevating them—she wears the dress, but somehow, it’s always still about Coco.”
Coco’s style influence extends beyond the runway, though. She’s become a beacon for women looking for ways to mix high fashion with personal style. Whether it’s a killer suit on the red carpet or an effortlessly chic off-duty look, Coco manages to keep us all on our toes. It’s why she’s not just a model—she’s a style icon whose fashion impact is felt across the globe.
Let’s talk about Coco Rocha the businesswoman. Because while Coco is busy dominating the runways and being the queen of all things editorial, she’s also building an empire through her endorsements and brand partnerships. And no, these aren’t just your average “put my face on it and call it a day” deals. Coco takes her business ventures as seriously as she takes her posing (which, if you’ve been paying attention, is very, very seriously).
From luxury brands to fashion collaborations, Coco has built an impressive portfolio of partnerships that showcase her versatility. She’s not just aligning herself with brands that fit the usual mold—she’s actively choosing partnerships that allow her to express her unique voice. Take her work with Longchamp, the French luxury label known for its timeless leather goods. Coco became the face of their campaign, but it wasn’t just about showing off a chic handbag. Coco made the bags look like an extension of her personality—elegant, practical, but still with that undeniable edge. “When I partner with a brand, it has to feel authentic,” Coco once said. “I can’t just sell something I don’t believe in.”
Authenticity is a huge part of Coco Rocha’s brand. Whether she’s promoting a high-end luxury product or an eco-friendly initiative, you can bet that she’s done her research. She’s not one to slap her name on a product just for a paycheck. No, Coco is hands-on in her partnerships, often working behind the scenes to make sure the final result is something she’s proud to stand behind.
One of her more surprising partnerships came when she collaborated with Google on their wearable tech. That’s right—Coco Rocha, tech pioneer. She worked with the tech giant to promote their Google Glass product, making her one of the first fashion models to dip her toes into the world of wearable technology. “Fashion is about pushing boundaries, and so is tech,” Coco said during the launch. “I loved being part of something that felt futuristic but stylish at the same time.”
Her business acumen doesn’t stop at fashion and tech, though. Coco has also partnered with beauty brands, including campaigns for Rimmel London and L’Oréal. And let’s not forget her role as a brand ambassador for Swarovski, where she gets to sparkle both literally and figuratively. Coco’s partnerships aren’t just about selling a product; they’re about building a narrative that blends fashion, beauty, and innovation seamlessly.
In an era where models are often seen as one-dimensional, Coco Rocha is proof that you can be both a creative force and a savvy businesswoman. Her endorsement deals aren’t just about wearing pretty clothes—they’re about using her platform to influence the fashion world in meaningful ways. And in true Coco fashion, she does it all with a wink and a smirk, because let’s face it, dominating the business world looks way better when you’re having fun.
When you think of Coco Rocha, the first thing that probably comes to mind is her legendary runway strut or her iconic, ever-changing poses that have been immortalized in fashion history. But behind the camera flashes and couture gowns, there’s another side to Coco that’s equally impressive: her business acumen. And trust me, it shows in her net worth. Let’s break down how this Canadian supermodel went from striking a pose to striking gold.
As of 2024, Coco Rocha’s net worth is estimated to be around $6 million. Now, that’s not exactly small change, especially in an industry where models are often at the mercy of fleeting trends and fashion’s famously short attention span. But Coco? She’s played the game smart. So how did she build this impressive fortune?
First off, we can’t talk about Coco Rocha’s net worth without mentioning her formidable runway career. Since making her debut in 2006 with that now-legendary Jean Paul Gaultier show, where she jigged her way down the runway, Coco has walked for almost every major fashion house you can think of. From Marc Jacobs to Prada, Chanel to Dolce & Gabbana, Coco has been a fixture at Fashion Week for over a decade.
And runway work pays. Big. Top models like Coco can rake in anywhere from $20,000 to $50,000 per show, and that’s not counting the exclusive contracts that can boost those numbers into six figures for a single event. Coco’s ability to land the most coveted runway gigs, season after season, ensured she was always at the top of her game—and her paycheck reflected that.
Beyond the runway, Coco has graced the pages of some of the world’s most prestigious magazines—Vogue, Harper’s Bazaar, Elle, and many more. These aren’t just pretty pictures; they’re lucrative editorial deals that can pay models like Coco anywhere from $10,000 to $100,000 per shoot, depending on the campaign.
But the real money? It’s in brand endorsements. Coco has worked with top fashion houses like Christian Dior, Balenciaga, and Longchamp, endorsing products that are as luxurious as they are expensive. These deals are where models truly cash in, often securing contracts that are worth millions. For example, her partnerships with Swarovski and Rimmel London have earned her substantial paychecks. Not to mention her involvement with L’Oréal, where she’s been one of the faces of their global beauty campaigns. If you see Coco’s face next to a product, you can bet there’s a substantial check behind that smile.
Coco’s endorsements have extended far beyond traditional fashion and beauty, too. She’s savvy about choosing partnerships that align with her personal brand, which helps keep her image pristine—and the money flowing.
While most models stick to runway work and campaigns, Coco decided to diversify. Enter the Coco Rocha Model Camp—a game-changer not just for aspiring models, but for Coco herself. Launched in 2018, the model training camp offers hands-on workshops where Coco teaches young models how to perfect their craft. And trust me, it’s no small operation.
The camp has been a massive success, drawing in students from around the world. Each session can cost anywhere between $3,000 and $6,000 per model. With Coco holding several sessions a year and often working with dozens of students at a time, it’s clear this camp is not only shaping the future of fashion—it’s a tidy business venture that pads Coco’s bank account nicely.
What’s even more impressive? The Coco Rocha Model Camp is more than just a money-making venture. It’s an empire-building strategy, positioning Coco as a key mentor in the industry and solidifying her influence beyond her years on the runway. This investment in the next generation of talent ensures that her name stays relevant long after her runway days.
In the age of Instagram, TikTok, and YouTube, Coco Rocha’s social media presence is another goldmine. With millions of followers across platforms, Coco doesn’t just use social media to share pictures of her fabulous life—she’s using it to make bank. Platforms like Instagram allow influencers of Coco’s caliber to charge anywhere from $10,000 to $50,000 per sponsored post, and Coco’s highly engaged audience makes her one of the most sought-after fashion influencers in the game.
Whether she’s promoting the latest fashion brand, collaborating on a sustainable fashion project, or giving her followers a sneak peek into her personal life, Coco’s social media has become a highly lucrative business in itself. And as social media marketing continues to grow, Coco’s earnings from these platforms are likely to grow as well.
Unlike many models who only focus on their careers in front of the camera, Coco has always had a keen business mind. She’s made smart investments in a number of industries, particularly in tech and fashion. For instance, Coco was one of the first models to partner with Google for their now-infamous Google Glass launch. While the product itself may not have soared, the partnership showcased Coco’s ability to spot trends in tech, positioning herself as a forward-thinking entrepreneur.
She’s also dabbled in fashion collaborations, lending her name to capsule collections and working with designers on limited-edition lines. Coco’s ability to stay ahead of the curve has been key in expanding her earnings beyond modeling. In a world where models can be forgotten as quickly as the seasons change, Coco’s diversified portfolio of business ventures ensures her name remains highly relevant—and highly profitable.
Like many wealthy individuals, Coco Rocha has wisely invested in real estate. She and her husband, James Conran, own a stunning home in Westchester County, New York, a property that has been featured in architectural magazines for its beauty and taste. With property values in upstate New York skyrocketing, this investment is likely to continue to appreciate, further boosting her net worth.
Beyond that, owning her beautiful home isn’t just about adding to her financial portfolio—it’s part of her personal brand. She’s often photographed in her gorgeously curated home, which adds a lifestyle element to her image. Coco Rocha isn’t just a supermodel; she’s a luxury brand in human form, from her wardrobe to her real estate.
Let’s get one thing straight: Coco Rocha isn’t just a pretty face who strikes perfect poses; she’s a voice, a force, and frankly, a bit of a rebel in the world of fashion activism. When she’s not contorting herself into mind-bending shapes on the runway, Coco is out there fighting for the rights of models—because, as she’ll tell you, there’s more to being a supermodel than looking good in couture. You need to stand for something, and Coco? She stands with the Models Alliance.
Now, the Models Alliance isn’t some glamorous, Instagram-worthy organization; it’s a serious group that advocates for labor rights in modeling—a topic most people don’t even realize is an issue. Think about it: modeling might look glamorous from the outside, but beneath the surface, it’s an industry fraught with exploitation, low pay, and even abuse. Coco, who’s been in the game since she was 15, knew that all too well. Instead of just riding the wave of success, she chose to disrupt it.
“I’m not here to smile and keep quiet,” Coco once said, not at all shy about her involvement. “I’ve been in rooms where the power dynamic was entirely one-sided, and it’s not just uncomfortable—it’s dangerous.”
One of Coco’s big missions with the Models Alliance is to ensure models have basic labor rights—you know, the stuff regular employees get, like breaks, a safe working environment, and (gasp) actual payment on time. “It’s crazy that we’re even having to fight for this,” Coco explained. “But too often, models are seen as disposable, and that’s not okay.”
But let’s back up for a second. How did Coco, the world’s most versatile poser, become the industry’s loudest voice for reform? It wasn’t one specific incident, but rather a culmination of experiences—backstage whispers, unfair contracts, the realization that, despite being an industry icon, even she wasn’t exempt from mistreatment. “If it can happen to me, it can happen to any model,” she once said. And so, instead of just smiling for the camera, Coco turned the lens on the industry itself.
Her work with the Models Alliance isn’t just about raising awareness; she’s actively involved in pushing for legislative change, from better workplace protections to safeguarding models from sexual harassment. And in true Coco style, she’s not afraid to call out the fashion industry for its hypocrisy. “You can’t pretend to celebrate models one minute and then treat them like props the next,” she remarked in one interview, with her trademark combination of poise and edge.
Through her activism, Coco has helped make serious headway in reforming the industry, advocating for a world where models are respected not just for their beauty, but for their work and worth.
You’d think that with a face and frame as iconic as Coco Rocha’s, body positivity might not be a subject she’d dive into. But surprise, surprise—Coco isn’t your typical supermodel, and her advocacy for body positivity is as fierce as her runway walk. In an industry notorious for celebrating impossibly thin, often unhealthy, standards of beauty, Coco has been a refreshingly loud voice for fashion diversity and inclusivity.
“Fashion is supposed to be about creativity and expression,” Coco said in an interview. “But how can you claim to be creative when you’re only willing to put one body type on the runway?” And Coco isn’t just talking the talk. She’s walked in countless shows and posed for endless campaigns, but behind the scenes, she’s been pushing for a broader representation of beauty—whether that’s celebrating different body types, ethnicities, or ages.
It wasn’t always easy. Early in her career, Coco had her own struggles with the industry’s obsession with body image. “I had people telling me that my hips were ‘too wide,’ and at the time, I was a size 0,” she recalled with an eyeroll that screamed, “Yes, really.” But instead of succumbing to the pressure, Coco did what she does best—she rebelled.
Her involvement in promoting body positivity isn’t just performative; it’s personal. Coco believes that models—like all women—should be able to embrace their bodies, flaws and all. “I want my daughter to grow up in a world where she doesn’t think she has to fit into a mold to be beautiful,” Coco said, referencing her role as a mom to Ioni James Conran. And if anyone can make the industry rethink its harmful standards, it’s Coco.
Her advocacy has seen her take part in campaigns that specifically highlight body diversity, working with brands that prioritize inclusivity. She’s been vocal about her disdain for casting directors and designers who refuse to widen their definition of beauty, once stating bluntly, “If you can’t design for every body, then maybe you’re not as talented as you think you are.”
Coco’s influence doesn’t just stay in the boardrooms of fashion houses; she brings it to social media, where she challenges her millions of followers to rethink their own ideas about beauty and body image. “Body positivity isn’t a trend; it’s a necessity,” Coco wrote in one post. And for someone who’s spent most of her life in front of cameras, her words carry a weight that few in the industry can rival.
While most supermodels are content to support the occasional charity gala, Coco Rocha has taken her commitment to making the world a better place a step further—actually, about a thousand steps further. Through her work with the Senhoa Foundation, Coco isn’t just attending events and signing checks; she’s on the frontlines, helping to fight one of the most harrowing issues of our time: human trafficking.
The Senhoa Foundation is a non-profit organization dedicated to combating human trafficking and sexual exploitation by providing vulnerable women and children with education, healthcare, and job opportunities. For Coco, this work isn’t just another charitable cause—it’s deeply personal.
“I visited Cambodia with Senhoa and saw firsthand the devastation human trafficking leaves behind,” Coco shared in an interview. “It’s impossible to see that and not want to do something about it.” And, true to her word, Coco didn’t just want to help—she wanted to make an impact. She has since worked closely with the organization, leveraging her platform to raise awareness and, more importantly, money.
Coco’s involvement with Senhoa goes beyond the usual celebrity charity work. She helped launch a line of jewelry created by survivors of trafficking, giving them an opportunity to build a sustainable future. Every piece is handcrafted, and the proceeds go directly to supporting the survivors’ rehabilitation and reintegration into society.
“This is more than just jewelry,” Coco explained. “It’s a symbol of resilience, of strength, of these women taking back control of their lives.” For Coco, wearing one of these pieces isn’t just a fashion statement—it’s a reminder of the power of philanthropy to make a real, tangible difference.
But Coco’s commitment to humanitarian work doesn’t stop at crafting jewelry and attending charity events. She’s actively involved in promoting anti-human trafficking efforts, using her platform to speak at global conferences, give interviews, and educate her fanbase about the realities of this global crisis. “People need to understand that this isn’t something happening in a faraway place. It’s happening everywhere,” she remarked in an interview, with the kind of fierce determination that makes you realize this supermodel is not just about strutting down runways—she’s about changing the world.
Through her work with the Senhoa Foundation, Coco Rocha is showing that fashion can be more than just an industry built on beauty. It can be a force for good, one that transforms lives and gives voice to the voiceless.
Let’s be real: when it comes to fashion, Coco Rocha doesn’t just follow trends—she creates them, often making the rest of the industry play catch-up. She’s the type of model who can wear a gown made of actual chains, walk in it like she’s floating, and still make you wonder why you haven’t tried that at your next cocktail party. Coco Rocha’s style isn’t just iconic because of the clothes she wears. It’s because of the way she wears them. She doesn’t just slip into an outfit; she transforms it into a moment.
And when you’re talking about Coco Rocha’s iconic outfits, you’d better be ready to break down some serious looks. We’re talking about high-fashion moments that live rent-free in our minds, each one a testament to her ability to elevate fashion from mere fabric to full-on fantasy. One of her most famous looks—undoubtedly one for the history books—was the dramatic black and red Zac Posen gown she wore at the 2017 Met Gala. Now, anyone who’s familiar with Zac Posen knows he loves drama in his designs, but when Coco Rocha put on that sculpted, floor-length masterpiece, the red carpet suddenly felt like a Broadway stage, and she was the headlining act.
“I remember Zac called me and said, ‘You know this is going to be big, right?’” Coco recalled. “I had no idea how big.” The dress was a showstopper, a jaw-dropping architectural feat that somehow looked like it had been molded onto her body. With sharp angles and a mix of deep reds and blacks, it became one of Coco’s best-dressed moments, making every ‘best-dressed’ list that night. But let’s be honest, Coco doesn’t just get on those lists—she’s the list.
Another look that absolutely screams Coco Rocha is the silvery Marc Jacobs gown she wore at New York Fashion Week. She looked like she’d just stepped off a spaceship from a fashion-forward planet where everyone sparkles and shines (and somehow makes it look effortless). The gown clung to her like a second skin, and her ability to work those bold, futuristic vibes with her signature edge made the whole ensemble unforgettable. But what really sealed the deal? That cheeky wink she threw at the cameras before dramatically flipping her dress’s train with a single, calculated twirl.
But it’s not all gowns and galas. Coco’s style off the runway is just as on point as when she’s rocking couture. One of her standout looks from her street style repertoire includes the effortlessly chic tailored suits that she rocks with ease. Whether it’s an all-white pantsuit paired with a sharp bob or a vibrant red number that screams “Boss,” Coco knows how to balance sophistication with just the right touch of rebellion. She can pair something as structured as a power suit with casual sneakers, and instead of looking out of place, it becomes a whole new trend.
It’s not just the outfits—it’s how she wears them. She brings movement, life, and a sense of playfulness to everything she wears. Red carpet? She’ll twirl, wink, and pose as if she’s in a full-blown editorial shoot. Street style? She makes every sidewalk look like her personal runway. The best part? She manages to balance high fashion with a bit of irony, showing us that yes, you can be flawless and have fun with it, too.
For someone who spends a lot of time in couture, Coco also loves experimenting with avant-garde looks that other people might shy away from. The bold Viktor & Rolf dress she wore during Paris Fashion Week—a dress that was essentially a walking art installation—was as fearless as her poses. When asked about it, Coco laughed and said, “You either wear the dress, or it wears you. In this case, we decided to share the spotlight.” Classic Coco, making even the most out-there fashion pieces seem like they were made just for her.
In an industry where fashion trends change faster than runway models can swap outfits, Coco Rocha has always stood her ground with a signature style that is unapologetically bold, confident, and completely her own.
When you’ve been in the industry as long as Coco Rocha, you’re bound to rack up a few (or a few hundred) defining fashion moments. But Coco doesn’t just have moments—she has milestones. From runway shows that stopped the fashion world in its tracks to editorial spreads that redefined what it means to pose, Coco has made sure her impact is felt far beyond the glitz and glam of Fashion Week.
One of Coco’s most talked-about fashion moments is, without question, her explosive debut at Jean Paul Gaultier’s 2007 Fall/Winter show. It was here that Coco brought something completely unexpected to the runway: a full-blown Irish jig. Now, while most models were strutting to electronic beats or sultry rhythms, Coco marched out and immediately broke into a fast-paced jig that left the audience (and the fashion world) stunned. Gaultier’s decision to let Coco embrace her background wasn’t just a novelty—it was a game-changer. Coco’s jig put her on the map, and from that point forward, she was no longer just a model. She was a performer, and the runway was her stage.
Jean Paul Gaultier later commented, “Coco’s energy was so different from anything else we’d ever done. She made the clothes come alive in a way that was completely unexpected.” And that’s exactly what made it iconic—Coco’s ability to bring movement and life to fashion, breaking the stiff mold of what a runway model was “supposed” to do.
Speaking of life and movement, let’s talk about her editorial work. Anyone can land a spread in Vogue (okay, not anyone, but you get it), but Coco Rocha in Vogue? That’s something special. Her editorial shoots are nothing short of cinematic masterpieces. In fact, her Vogue Italia spread in 2006 is considered one of the most striking editorials of the era. Shot by the legendary Steven Meisel, Coco delivered a range of emotional and physical expressions that showcased why she’s known as the “queen of posing.” Meisel himself said, “Coco doesn’t just pose, she transforms. She’s a chameleon.”
And let’s not forget her moment in Harper’s Bazaar, where Coco appeared in a spread dedicated to showcasing some of the most avant-garde designs in fashion. Draped in Alexander McQueen and Givenchy, Coco managed to balance ethereal grace with a daring edge. The shoot was a delicate dance between fashion and art, and once again, Coco was the star. The editor-in-chief of Harper’s Bazaar later remarked, “Coco brings an unmatched intensity to editorial work. She turns static images into dynamic stories.”
Beyond the runway and magazines, Coco’s work in fashion campaigns has also become the stuff of legends. Her collaborations with brands like Rimmel London and Swarovski are as iconic as they are high-energy. For Rimmel, she managed to turn a simple beauty ad into a fierce display of attitude, with her signature poses making lipstick application look like a high-octane action scene. As for Swarovski? Let’s just say Coco didn’t just wear the jewelry—she embodied it, turning sparkling stones into something otherworldly.
And speaking of otherworldly, let’s take a moment to appreciate her Dolce & Gabbana Alta Moda runway appearance. Draped in a gown that seemed to have been plucked straight from a fairytale, Coco didn’t just walk the runway—she owned it. It was one of those rare moments where the dress and the model seemed to exist in perfect harmony, creating a breathtaking visual spectacle that had everyone talking.
Coco’s impact goes far beyond the clothes she wears or the magazines she’s featured in. She’s redefined what it means to be a model in the 21st century, proving that fashion isn’t just about looking good—it’s about telling a story, creating a moment, and sometimes, breaking into an Irish jig while doing it.
When you hear the name Coco Rocha, your mind probably jumps to images of high-fashion runways, fierce poses, and red carpet stunners. But in true Coco Rocha style, she wasn’t content with just dominating the modeling world—she wanted to put her unique stamp on the fashion industry from both sides of the lens. Enter Co + Co, Coco Rocha’s very own clothing collection, where high fashion meets wearable style with just the right dash of edge.
Launched in 2017, Co + Co wasn’t just another model-turned-designer vanity project. No, this was Coco Rocha proving once again that she’s a force to be reckoned with—whether she’s in front of the camera or behind the design desk. The line was a reflection of Coco’s personal style, blending her signature mix of chic simplicity and boldness with a nod to everyday functionality. “I wanted to create something that was fashionable but also practical,” Coco explained in an interview. “As much as I love couture, not everyone has the time or occasion to wear a ballgown on a Tuesday.”
So, what exactly is Co + Co all about? Think effortlessly cool, fashion-forward pieces that can take you from a business meeting to a brunch with friends and still have you looking like you just stepped off the pages of a magazine. The collection was designed with the modern woman in mind—the woman who doesn’t have time to change between work, play, and everything in between but still wants to look like she owns the room.
Coco’s vision for Co + Co was clear from the start: create clothes that are stylish, comfortable, and accessible. “I’m all about clothes that move with you,” she said. “I spend my life in motion—whether I’m working, traveling, or running around with my kids—so I wanted pieces that fit into that lifestyle.” This wasn’t just lip service. The collection is full of pieces that allow freedom of movement, from tailored pants that feel more like yoga wear to structured blazers that don’t pinch when you’re trying to hail a cab or chase after a toddler.
Here’s where Coco Rocha really made waves with Co + Co—the collection brought luxury design at an affordable price point. And when we say affordable, we mean it. While most fashion lines with a supermodel’s name attached tend to come with a supermodel price tag, Coco made it a point to keep her line accessible. “I’ve spent my career wearing some of the most expensive clothes in the world,” Coco admitted. “But I wanted to create a line that people could actually afford. You shouldn’t have to break the bank to look good.”
Co + Co featured pieces that were high-quality but didn’t have the kind of price tags that would make you gasp—think chic tops and versatile jumpsuits for under $100. And the line was all about versatility. These weren’t one-wear wonders meant for Instagram and nothing else. Coco designed her pieces to be wardrobe staples, the kinds of things you could wear over and over again without feeling like you’re stuck in a fashion rut. “I love the idea of a capsule wardrobe,” she explained. “Having fewer pieces, but ones you really love and can mix and match in endless ways.”
Coco wasn’t just a name on the label—she was deeply involved in every aspect of the collection. From selecting fabrics to sketching designs, Coco made sure her personal touch was felt in every stitch. “I didn’t want this to just be another celebrity fashion line,” she said. “I wanted it to feel like me—like something I would actually wear.” And anyone who’s ever followed Coco’s street style knows she has a knack for putting together looks that are minimalist yet daring, clean yet eye-catching. That essence is all over Co + Co.
One of the standout elements of Co + Co is its attention to detail. Every piece feels thoughtfully constructed, from the asymmetrical hemlines that add a bit of edge to classic pieces, to the way the fabrics drape just right. And of course, the line reflects Coco’s signature love for clean lines and bold shapes. “I’m all about structure,” Coco laughed in an interview. “I love pieces that feel tailored but not stiff. Clothes should make you feel powerful, not restricted.”
One thing’s for sure: Co + Co was not designed for wallflowers. This is a line for women who want to make a statement without trying too hard. Coco Rocha’s signature aesthetic—a mix of masculine tailoring with feminine touches—runs throughout the collection. You’ll find sharp, structured blazers paired with flowy skirts, bold color-blocked dresses that manage to be both minimalist and daring, and jumpsuits that practically beg to be worn to both a work meeting and a cocktail party.
“I’ve always been a little obsessed with contrasts in fashion,” Coco said. “I love mixing something hard with something soft, something structured with something flowing. It’s all about balance.” And that philosophy is at the heart of Co + Co. The line isn’t afraid to push the boundaries of fashion trends, offering pieces that feel both modern and timeless.
It wouldn’t be a Coco Rocha project if it wasn’t breaking a few fashion rules along the way. One of the collection’s biggest triumphs was its ability to blur the lines between high fashion and everyday wear. Take the tailored jumpsuits—a personal favorite of Coco’s. “I love a good jumpsuit,” Coco confessed, “because it’s the ultimate ‘one and done’ outfit. You put it on, and suddenly you look like you’ve got your life together, even if you don’t.” The jumpsuits in her collection, often structured yet somehow relaxed, became a fan favorite for their versatility and ability to transition from day to night with ease.
Coco also wasn’t afraid to play with bold colors and geometric patterns. While many fashion collections stick to safe, muted tones, Coco brought bright pops of color into the mix—electric blues, fiery reds, and deep greens—because, as she puts it, “Life’s too short to wear boring clothes.”
And because it’s Coco Rocha, you know she wasn’t just thinking about the aesthetics—Co + Co also had a strong emphasis on sustainability. Coco has always been outspoken about the fashion industry’s environmental impact, and she wanted to make sure her collection was part of the solution, not the problem. “We have to be mindful of the way we consume fashion,” she said. “Fast fashion is hurting the planet, so I wanted to create a line that was sustainable but still stylish.”
The fabrics used in Co + Co were ethically sourced, with an eye toward reducing waste. Even the production process was designed with sustainability in mind. “I wanted the line to feel responsible,” Coco explained. “We worked hard to find manufacturers who share those values.”
It’s 2024, and if you thought Coco Rocha would be slowing down after nearly two decades of dominating the fashion industry, well, clearly, you don’t know Coco. At 35, she’s not just maintaining her iconic supermodel status—she’s proving that the runway is still hers. Whether it’s Paris, Milan, or New York, Coco has been making major waves on the fashion week circuit, reminding everyone why she’s the queen of movement and the one model who makes every show feel like a performance.
In early 2024, Coco made headlines with her jaw-dropping appearances at Paris Fashion Week, a city where she’s practically royalty. Strutting for Chanel, Balmain, and, of course, her longtime collaborator Jean Paul Gaultier, Coco Rocha took to the runway with that signature strut of hers—legs slicing through the air like scissors and poses so fierce, it made everyone else look like they were still in practice mode. Fashion insiders couldn’t stop talking about the Gaultier show, where Coco, once again, redefined what it means to “walk the runway.” Let’s be real, for Coco, it’s never just a walk—it’s a full-body experience. “She turned a two-second pivot into an art form,” one fashion critic noted, as Coco twisted at the end of the runway, giving the audience one of those iconic, piercing looks that could launch a thousand fashion campaigns.
But it wasn’t just the Paris crowd that got treated to the Coco Rocha spectacle. In Milan, she stole the show at Prada—and this wasn’t just any runway strut. Coco wore an all-black avant-garde ensemble that could’ve easily swallowed a less confident model whole, but in Coco’s hands? It was the equivalent of wearable modern art. Afterward, Coco posted on Instagram, “Never underestimate the power of a dramatic black ensemble—especially when you can barely fit through the door in it!” Leave it to Coco to drop an iconic look and a hilarious quip all in the same breath.
And let’s not forget her New York Fashion Week appearances, where Coco brought her bold energy to the runways of Marc Jacobs and Tom Ford. In Tom Ford’s show, she turned heads in a dazzling gold gown that was all glamour and high-octane shine. As she walked, the gown seemed to shimmer in sync with her every step, making the audience collectively gasp. A fellow model backstage was overheard saying, “It’s not fair. She makes wearing gold look like a regular Tuesday.” The show became an instant viral moment, with social media buzzing about Coco’s ability to turn a runway into an unforgettable event.
Fashionistas and editors agree: Coco’s 2024 runway shows have reaffirmed that no one, absolutely no one, can work a collection like her. Whether she’s gliding down the runway in Gaultier’s avant-garde designs or lending her elegance to a Prada masterpiece, she commands attention. But what really sets Coco apart in 2024 is that she’s not just there to sell clothes—she’s there to sell a moment. Every step, every look, every turn is calculated to be unforgettable, and let’s just say, the fashion world is eating it up.
But Coco Rocha isn’t just content with wowing the world on the runway. Oh no. 2024 is shaping up to be a banner year for her in terms of upcoming collaborations and fashion campaigns—and trust me, the buzz is real. With her unique ability to mix boldness and elegance, Coco has always been a designer favorite, and this year, she’s continuing to build on that reputation with several highly anticipated projects.
The first big news? Coco is set to collaborate with Alexander McQueen on a new collection that will, in the words of one insider, “push the boundaries of what we consider wearable fashion.” Known for her love of dramatic silhouettes and avant-garde looks, this collaboration is bound to be one for the books. A source close to the project revealed that the collection would be “deeply inspired by movement,” something that Coco is particularly famous for. “It’s a perfect match,” Coco said in a recent interview. “McQueen has always been about more than just clothes—it’s about storytelling through design, and that’s exactly what I try to do with every pose.”
In addition to the McQueen collaboration, Coco is working with Gucci on a high-energy, visually striking campaign that’s rumored to take inspiration from 1970s disco culture (can you just imagine Coco in platform heels and a glittering jumpsuit? Iconic). The campaign is set to drop in the summer of 2024 and is already being touted as one of Gucci’s most ambitious shoots yet. “When Gucci reached out and told me about their vision, I was immediately in,” Coco said. “Fashion is supposed to be fun and over-the-top, and this campaign is going to be all of that—and then some.” Word has it that the campaign will include a mix of traditional photoshoots and short-form video content, meaning fans are about to get a whole lot of Coco’s signature posing in their feeds.
On the editorial side of things, Coco has been tapped to appear on the cover of Vogue Portugal for their special September issue, marking the first time she’s graced the cover of that particular edition. When asked about it, Coco joked, “I guess they finally decided to let the Canadian on the cover!” But in true Coco fashion, she quickly added, “This cover is going to be unlike anything we’ve done before.” The spread is expected to be an experimental, boundary-pushing showcase of Coco’s ability to morph into almost any character, making it one of the most talked-about issues of the year.
And if that weren’t enough to keep her busy, Coco is also diving into the world of sustainability with a capsule collection she’s designing in collaboration with an eco-conscious fashion brand. The collection, which will focus on ethically sourced materials and zero-waste production, is an extension of Coco’s commitment to making fashion more responsible. “We can’t keep pretending like the fashion industry’s impact on the planet doesn’t matter,” she said during a recent panel discussion on sustainability. “I want to show that high fashion can still be beautiful and exciting, but also good for the Earth.”
2024 also sees Coco expanding her role as a brand ambassador for Swarovski. After the massive success of last year’s campaigns, Coco is continuing her partnership with the iconic jewelry brand, but this time she’s helping design a limited-edition collection of statement pieces. Expect big, bold crystals and Coco’s undeniable flair for dramatic accessories. “I’ve always loved playing with jewelry in shoots, and this is a chance for me to create pieces that feel fun, glamorous, and a little bit over-the-top,” Coco said, practically beaming at the announcement.
In case you thought she was stopping there—don’t. Coco Rocha’s future projects also include her involvement in a fashion documentary that’s set to release later this year. It will explore the evolution of modeling in the digital age, with Coco serving as both a central figure and an executive producer. The film will touch on her career, but more importantly, it will highlight her role in shaping the industry for the next generation. “I’ve always been about change and growth,” she explained, “and this documentary is a way for me to reflect on that journey—what’s next for models, for fashion, for me.”
Coco Rocha is kicking off 2024 in a big way, and from the looks of it, the fashion world can’t get enough. Whether she’s strutting down a runway in Paris or crafting the perfect campaign for Gucci, Coco is proving once again why she’s not just a model—she’s a fashion powerhouse. With every new project and collaboration, Coco continues to evolve, embracing the future while still giving a nod to the high-fashion drama that made her famous.
Coco Rocha is famous for revolutionizing the way models pose on the runway and in editorial work, earning her the nickname the “Queen of Posing.” She made a significant impact with her bold, dynamic, and often gravity-defying poses that brought high energy and storytelling into modeling. Coco’s breakout moment came when she performed an Irish jig during Jean Paul Gaultier’s Fall/Winter 2007 runway show, showcasing her unique ability to merge movement with fashion. Over the years, she has worked with top designers like Chanel, Prada, Dolce & Gabbana, and Marc Jacobs, and has graced the covers of major magazines such as Vogue and Harper’s Bazaar. Beyond her modeling career, Coco is known for her outspoken activism within the fashion industry, advocating for model rights and sustainability.
Coco Rocha left the reality TV show The Face after its second season. She served as a coach alongside Naomi Campbell and Karolina Kurkova in the first season and stayed for another round. Coco’s decision to leave the show stemmed from a desire to focus on her other projects, including her modeling career and growing family, as well as her work as an activist and educator. “I loved mentoring young models,” she said in an interview, “but I wanted to dedicate more time to other things that were evolving in my life.” Coco has since been heavily involved in the Coco Rocha Model Camp and other creative ventures.
As of 2024, Coco Rocha is juggling multiple roles as a supermodel, entrepreneur, and activist. She continues to dominate runways, working with high-fashion brands such as Gucci, Alexander McQueen, and Jean Paul Gaultier. Coco is also heavily involved in her Coco Rocha Model Camp, where she teaches aspiring models how to perfect their poses and navigate the modeling industry. Beyond her work in fashion, she is a staunch advocate for sustainability and model rights, often speaking out on issues like fair labor practices in the modeling world. Coco is also a brand ambassador for Swarovski, among other major campaigns, and is working on fashion-related documentaries and upcoming collaborations with luxury brands.
The Coco Rocha Model Camp (CRMC) offers intensive workshops for aspiring models, with prices ranging between $3,000 and $6,000 per session. The camp typically lasts for four days and includes in-person coaching with Coco herself, where participants learn the art of posing, runway techniques, and industry insights. While it’s a significant investment, the camp is regarded as an invaluable experience for models looking to break into the fashion industry or refine their skills.
Coco Rocha and her husband, James Conran, have three children:
Coco frequently shares moments from her family life on social media, balancing her career with the joys and challenges of motherhood.
Nothing “happened” to Coco Rocha in the sense of a career decline. In fact, Coco has transitioned from being just a supermodel to a businesswoman, mentor, and activist. While she may no longer appear on every runway as frequently as she did in her early career, Coco remains a major player in the fashion world. She’s still modeling but has expanded her influence through her model camp, philanthropy, and brand partnerships. Coco’s shift into education, teaching models how to succeed in the industry, as well as her advocacy for sustainability and model rights, shows that she’s as dynamic off the runway as she is on it.
Coco Rocha was born on September 10, 1988, which makes her 35 years old as of 2024. Despite being in the modeling industry for nearly two decades, Coco continues to be a dominant force in fashion and shows no signs of slowing down.
Coco Rocha’s height is 5’10” (178 cm), which is standard for a high-fashion model. Her weight fluctuates around 119-125 lbs (54-57 kg), depending on the demands of her work and lifestyle. Known for her slender figure, Coco maintains her physique through a combination of healthy eating and regular exercise, though she’s always been vocal about embracing body positivity and rejecting the unhealthy body image pressures often placed on models.