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Before the world knew her as the beauty mogul Huda Kattan, she was simply Huda, a girl born in Oklahoma City to Iraqi immigrants. Growing up in the United States, Huda’s childhood was a mix of Western influences and the deep-rooted traditions of her parents, Ibrahim Kattan and Susu Al Qazzaz. Her family’s journey from the Middle East to the American heartland was one marked by resilience and adaptability. Huda often credits her Iraqi heritage as the foundation for her strong work ethic and relentless ambition. “My parents taught me that nothing comes easy,” Huda once said, “you have to work hard and respect your roots.”
It wasn’t just her parents who shaped her. Huda grew up alongside three siblings: Mona Kattan, who would later become her business partner; Alya Kattan, the social media wizard behind the scenes; and Khalid Kattan, the quiet support system of the family. The Kattan household was bustling with different personalities, but there was one thing that remained consistent—determination. Mona, always the business-minded sister, was quick to see Huda’s passion for beauty as more than just a hobby. “I knew early on that Huda had something special,” Mona said in a rare interview, “but she didn’t realize it herself back then.”
Family dinners were a melting pot of cultures and dreams. Huda would recall her mother encouraging her to pursue a stable career, while her father, Ibrahim, would subtly push her to follow her passion. It was clear that both of her parents played pivotal roles in her rise to success. Her mother, a homemaker deeply proud of their Iraqi roots, often worried about Huda’s unconventional path. “I just want you to be secure, to have a real job,” Susu would say, worried that beauty wasn’t a legitimate career in their traditional eyes. But Huda was relentless, even when that meant defying expectations.
The story of the Kattan family is a story of persistence, of a young woman navigating two worlds—one where traditional values dictated success, and another where the digital age was just beginning to disrupt the beauty industry. Huda’s early life, filled with cultural contrasts and strong family ties, became the cornerstone of her meteoric rise in the beauty world.
For a time, Huda Kattan didn’t see herself in the beauty industry at all. Instead, she pursued the safe route her family encouraged, enrolling at the University of Michigan-Dearborn to study finance. Huda Kattan’s education was meant to secure her a stable future, a far cry from the glamorous world of makeup she would later dominate. But as fate would have it, numbers and spreadsheets didn’t stir her soul the way blending eyeshadow did.
Despite earning her finance degree, Huda always felt a pull toward makeup. “I’d sit through these finance classes, just counting down the minutes until I could get back to my makeup brushes,” she later admitted. Her friends would come to her dorm for makeup tips, and even though she wasn’t in beauty school yet, it was obvious where her real talent lay. While others in her class were preparing for careers in banking, Huda was secretly dreaming of launching her own beauty brand.
It wasn’t until a bold move across the world that her dreams began to take shape. In 2006, Huda and her husband Christopher Goncalo relocated to Dubai, where her father had accepted a teaching position. The move would prove to be a turning point. Dubai was a city known for its luxury, its fashion, and its obsession with beauty—an ideal environment for someone like Huda, who was ready to break into the scene. But before she could conquer the beauty world, she needed formal training.
That’s when Huda made the leap. She moved to Los Angeles to attend makeup school, where she learned the technical skills she would later perfect. In the glitzy world of LA, she rubbed elbows with A-listers like Eva Longoria and Nicole Richie, applying makeup for them and slowly building a name for herself. Huda’s natural talent was undeniable, but it was her relentless pursuit of excellence that set her apart. “Huda was always pushing herself,” one of her makeup instructors recalled. “She wasn’t just interested in following trends—she wanted to set them.”
The time in LA was pivotal. It gave her not only the skills she needed but the confidence to realize that her dreams were within reach. When she eventually returned to Dubai, she wasn’t just another aspiring makeup artist—she was a woman with a vision.
Dubai wasn’t just another stop on Huda Kattan’s journey—it was the place where she would begin to build her empire. By 2010, Huda had returned from LA, fully equipped with her makeup expertise and a burning desire to make her mark. It was around this time that the idea for Huda Beauty began to take form.
Her sister, Mona, who had always had an eye for business, encouraged Huda to start a beauty blog. At first, it seemed like a side project, a way for Huda to share her passion for makeup. But the Huda Beauty blog quickly gained traction, filled with tutorials, tips, and beauty hacks that were practical, relatable, and above all, genuine. “I wasn’t trying to be perfect,” Huda later explained, “I just wanted to share what I loved.”
It didn’t take long for her audience to explode. Huda Kattan’s blog became the go-to resource for beauty lovers across the globe, and with the rise of social media, her influence grew even faster. But Huda wasn’t content with just being an influencer. She had bigger plans.
In 2013, she launched her first product: false eyelashes. At the time, false lashes weren’t the phenomenon they are today, but Huda’s were different. They were luxurious, dramatic, and worn by none other than Kim Kardashian herself. The moment Kim was photographed wearing Huda’s lashes, the brand skyrocketed. Suddenly, Huda Beauty was a name on everyone’s lips. “I remember the orders pouring in,” Huda once said. “We couldn’t keep up!”
Her move to Dubai had placed her at the epicenter of a booming luxury market, and she took full advantage of it. The initial success of her false lashes was just the beginning. In the years that followed, Huda expanded her line to include a full range of makeup products, from foundations to lipsticks and eyeshadow palettes. But it wasn’t just the products that made Huda Beauty a success—it was the brand’s message. Huda’s authenticity, her willingness to share both her successes and struggles, resonated with millions. She wasn’t just selling beauty products; she was selling the idea that beauty could be fun, experimental, and, most importantly, accessible to everyone.
Dubai had provided her with the perfect platform, but it was Huda’s vision and drive that turned Huda Beauty into a global powerhouse. As she herself said, “It wasn’t about the money, it was about proving that I could create something that would make people feel beautiful.”
The birth of Huda Beauty was not some carefully planned corporate endeavor backed by investors and industry titans. It started with a pair of eyelashes and an unrelenting passion for beauty. Huda Kattan, a makeup artist with a keen eye for detail, noticed something critical missing from the beauty world—bold, luxurious eyelashes that made a statement. In 2013, she launched her first product: false eyelashes. But these weren’t just any lashes. They were voluminous, eye-catching, and soon, worn by the most influential woman of the time: Kim Kardashian.
The collaboration between Huda Beauty and Sephora was a game-changer. “When Sephora agreed to carry my lashes, I thought I was dreaming,” Huda admitted in an interview. This was not just a business move; it was the beginning of a global phenomenon. Kim Kardashian, always ahead of the beauty curve, wore the lashes, and that single moment of celebrity endorsement catapulted the brand into the stratosphere. Suddenly, Huda Beauty eyelashes were in demand everywhere.
The early success of Huda Beauty was largely driven by its authenticity. Huda was different from other beauty influencers. She didn’t hide her flaws or project an unattainable image. Instead, she connected with her audience, showing the messy, real side of makeup. “People loved me because I wasn’t perfect. I didn’t try to be,” Huda explained. Kim Kardashian wearing Huda Beauty gave the brand credibility, but Huda’s realness made it stick. This mix of star power and genuine connection was a lethal combination, and it didn’t take long for Huda Beauty to become a household name.
The success wasn’t instant, though. Huda has openly spoken about the struggles of breaking into a crowded beauty market. “There were nights I’d cry, thinking, ‘Did I make a mistake?’” she said. But each time, she pushed through, convinced that Huda Beauty wasn’t just another beauty brand. It was a movement, a symbol of empowerment, especially for women who, like her, felt overlooked by mainstream beauty standards. The story of Huda Beauty eyelashes is the story of a visionary who refused to quit, and in doing so, reshaped the beauty landscape forever.
Following the wild success of her false eyelashes, Huda knew she had tapped into something much bigger. The world wasn’t just hungry for lashes—they wanted more. And Huda Beauty delivered. What began as a small line of lashes soon expanded into a full-fledged makeup line that took the beauty world by storm. Huda wasn’t content with just one hit product; she wanted an empire. And an empire needs diversity.
The first step in that direction? Huda Beauty’s liquid lipsticks. These lipsticks weren’t just another addition to the saturated beauty market. They were formulated to last all day without the dreaded dryness. Fans raved about the texture, the longevity, and the stunning range of shades. “I wanted something that looked good on every skin tone,” Huda said, and her commitment to inclusivity was clear from the start. Her products became essential items in makeup kits around the world.
Next came the eyeshadow palettes—but these weren’t your average palettes. Huda took bold risks with color combinations, textures, and finishes. She introduced dazzling shimmers and rich mattes, making her eyeshadow palettes must-haves for makeup artists and beauty enthusiasts alike. The highly pigmented shadows were so popular that they sold out almost instantly upon release. “I remember when we launched our Desert Dusk palette; the response was overwhelming,” Huda recounted. “It was clear people wanted more.”
But the expansion didn’t stop at makeup. Huda took the leap into skincare with the launch of Wishful, a line designed to address the needs of modern skincare consumers. With its debut product, the Yo Glow Enzyme Scrub, Huda once again showcased her deep understanding of the beauty market. “I’ve always believed that skincare and makeup go hand in hand,” she explained. “Good makeup starts with great skin.” Wishful skincare was an instant hit, solidifying Huda Beauty as more than just a makeup brand. It was now a holistic beauty company, catering to every aspect of self-care.
From liquid lipsticks and eyeshadow palettes to skincare innovations, Huda’s approach to beauty was all-encompassing. She was never content to simply follow trends—she set them. Her products weren’t just functional; they were transformational, and they built a loyal fanbase that would follow her brand anywhere.
While the beauty products were crucial to Huda Beauty’s success, the real genius lay in Huda’s business model and her marketing strategy. Unlike traditional beauty brands that relied on magazine ads or high-end fashion shows, Huda knew where her audience lived—social media. From day one, Huda used influencer marketing to perfection, understanding that today’s consumers wanted more than just products—they wanted a personal connection with the brands they bought.
With Instagram as her main platform, Huda did something revolutionary: she didn’t just sell makeup; she showed her audience how to use it. Every new product came with in-depth tutorials, personal anecdotes, and real-life results. Huda Beauty wasn’t just a brand; it became a community. Fans felt like they were part of Huda’s world, not just passive consumers.
Huda’s ability to leverage social media was unparalleled. She didn’t just promote products; she engaged in direct conversation with her followers, building a sense of loyalty that traditional brands could only dream of. “I wanted people to feel like they were on this journey with me,” Huda once explained. Her strategy was clear: make the brand accessible, personal, and authentic.
This connection wasn’t just limited to fans. Huda was also ahead of the curve in understanding the power of influencer collaborations. She partnered with other beauty influencers, both big and small, using their platforms to amplify her reach. The Huda Beauty influencer marketing strategy was simple yet effective: tap into the trust that influencers had already built with their followers, and turn that trust into sales. It worked like magic.
By building a strong e-commerce presence, Huda also eliminated the need for traditional retail middlemen. Fans could buy directly from her website, which further deepened the connection between the brand and its audience. Her business model was a perfect blend of influencer marketing, beauty e-commerce, and good old-fashioned customer loyalty.
The success of Huda Beauty didn’t just stop at a cult following—it translated into real financial power. By 2017, Huda Beauty’s valuation had reached a staggering $1.2 billion, a figure that only continued to grow as the brand expanded its offerings and solidified its place in the beauty world. The brand’s partnership with TSG Consumer Partners was a strategic move that helped catapult Huda Beauty into the realm of the industry’s elite.
Huda’s personal wealth also soared. In 2022, she was named one of Forbes’ richest self-made women, with a net worth reportedly close to $500 million. But for Huda, the journey was never just about the money. “It’s about proving that someone like me—an outsider—can make it,” she told Forbes. Her story is not just one of financial success but of breaking barriers in an industry that had long been dominated by legacy brands.
As Huda Beauty continues to grow, the brand’s valuation reflects more than just the numbers. It speaks to the trust and loyalty Huda has built with her audience. Every product, every campaign, and every social media post has contributed to making Huda Beauty one of the most successful and beloved brands in the beauty world today. Huda Kattan’s rise from a makeup artist to a self-made billionaire is nothing short of extraordinary, a testament to her vision, drive, and unrelenting commitment to her craft
Behind the dazzling empire of Huda Beauty, the glitzy social media fame, and the iconic lashes, there’s a love story that has spanned over two decades—a story that many people don’t know about. Huda Kattan’s husband, Christopher Goncalo, has been with her through every twist and turn of her meteoric rise. Their relationship began long before Huda was a household name, back when they were just two young people trying to figure out life and love.
It all started in college at the University of Michigan-Dearborn, where Huda met Chris, a student with a laid-back demeanor and an infectious charm. Huda once joked, “I fell in love with his confidence before I even knew what confidence was.” Chris was her anchor, a stabilizing force during her most chaotic moments, especially when the stresses of building a beauty empire from the ground up became overwhelming.
After their whirlwind romance in college, they decided to take the leap and get married. Their wedding in 2009 was a modest affair, far from the glamorous life they would later come to know. But for Huda, it was perfect. “It wasn’t about the fancy dress or the big party,” she said, “It was about starting a life together, and Chris always made me feel like I could conquer the world.”
The couple’s love was tested early on when they moved to Dubai in 2006. Huda had just completed her degree in finance, but both she and Chris knew deep down that her heart wasn’t in the numbers. It was in makeup. Dubai was a city known for its opulence, a beauty mecca of sorts, and it seemed like the perfect place to take a chance. But it wasn’t easy. Huda’s journey to beauty fame involved plenty of sleepless nights and financial struggles. At one point, Chris even suffered a perforated ulcer, an event that nearly led to their divorce. Huda recalled the terrifying moment, “Chris was in the hospital, and I thought I was going to lose him. Our relationship was on the brink, and I knew I had to be there for him.”
Despite the rocky start, they worked through it, and Chris became her biggest supporter. He quit his job to help her with the business, handling the operational side of Huda Beauty while Huda focused on the creative and branding. Together, they built the beauty empire that would eventually make Huda a global icon.
Family has always been central to Huda’s life. In 2011, the couple welcomed their daughter, Nour Giselle Goncalo, a moment Huda describes as life-changing. “Everything shifted after Nour,” Huda has said. “Suddenly, my priorities were clear. I wasn’t just building a brand for myself; I was building a legacy for my daughter.” Despite her hectic schedule and global fame, Huda makes it a point to put her family first, whether that means making time for Nour’s school events or spending weekends with Chris.
To the outside world, Huda is the powerhouse behind Huda Beauty, but to Chris, she’s the same woman he fell in love with in college. He’s often said that her drive and ambition inspire him every day. Their love story isn’t without its ups and downs, but it’s the foundation upon which the empire of Huda Beauty is built—a partnership that has weathered both the good times and the bad, proving that love and business can, indeed, mix.
It’s impossible to tell the story of Huda Beauty without recognizing the powerful role played by Huda’s sisters, Mona and Alya Kattan. While Huda might be the face of the brand, it’s a family affair through and through. The Kattan sisters have been each other’s biggest cheerleaders and business partners, playing integral roles in the brand’s success.
Mona, the younger of the three, is more than just Huda’s sister; she’s her partner in every sense of the word. A natural businesswoman, Mona Kattan was one of the first to recognize Huda’s unique talent for makeup and beauty. She pushed her older sister to start the Huda Beauty blog and to share her passion with the world. “I knew Huda had something special,” Mona once said. “She had the talent, the charisma, and the ability to connect with people in a way that was genuine. I just had to convince her to put herself out there.”
Mona has since taken on the role of Huda Beauty’s co-founder and is often referred to as the “brains” behind the brand’s business operations. While Huda handles the creative side, Mona is focused on expansion, product launches, and strategic partnerships. She’s fiercely protective of her sister’s vision and is known for her sharp business acumen. Mona Kattan’s role in Huda Beauty is more than just operational; she has become a powerhouse in her own right, often speaking at business conferences and even launching her own fragrance line, Kayali.
Alya, the eldest of the Kattan siblings, may be more behind the scenes, but her influence is just as significant. Alya is the social media mastermind who manages the digital presence of Huda Beauty. It was her skill in navigating the early days of Instagram that helped the brand explode online. Huda once shared, “Alya understands social media in a way that nobody else does. She knows how to create engagement, how to make people feel like they’re part of something bigger.” While Huda was busy creating makeup tutorials and designing products, Alya Kattan was building the brand’s loyal following, turning Huda Beauty’s Instagram into a juggernaut with millions of followers.
The dynamic between the sisters is a perfect balance of creativity, business, and strategy. While they may have their disagreements, they share an unbreakable bond. “We’re family first,” Mona explained in an interview. “Business can be tough, but at the end of the day, we’re sisters, and that’s what matters.”
Their relationship isn’t just professional—it’s deeply personal. The three sisters have always been close, a bond that was strengthened during their childhood when they moved frequently due to their father’s job. Huda Kattan’s family didn’t have the luxury of a stable life, but that constant upheaval taught them to rely on one another. Now, as adults, they’ve taken that bond and turned it into a business partnership that has conquered the beauty industry.
What makes the Kattan sisters unique is that they bring different strengths to the table, allowing Huda Beauty to thrive in ways that few other brands can. Mona’s business expertise, Alya’s social media savvy, and Huda’s creativity make them an unstoppable team. Their ability to navigate the challenges of running a billion-dollar business while maintaining their sisterly bond is a testament to their loyalty and shared vision.
In an industry known for fierce competition and cutthroat business practices, the Kattan sisters have shown that family can be the greatest asset of all. They’ve built Huda Beauty into a global empire not just with their talent but with their trust in one another.
In an industry obsessed with perfection, Huda Kattan has always been brutally honest about the pressures that come with being a public figure. While many celebrities and influencers shy away from discussing their cosmetic procedures, Huda took a different route—she embraced transparency, pulling back the curtain on the beauty world’s most closely guarded secrets. Her journey with plastic surgery has been anything but hidden, and that’s exactly what makes it so powerful.
From the early days of Huda Beauty, Huda has openly talked about her experiences with cosmetic enhancements. Her first major procedure? A nose job that she got after launching her beauty brand. “I remember looking in the mirror and feeling like something wasn’t right,” she admitted in an interview. “My nose always bothered me, and I decided to fix it. It wasn’t about looking like someone else—it was about feeling comfortable in my own skin.” This was the start of her plastic surgery journey, one that would include more than just her nose.
Next came breast implants, another decision she was unapologetic about. “I’ve always believed in doing what makes you feel good,” Huda has said. “For me, getting implants was part of that.” She has never shied away from admitting the pressures that came with her rising fame. As her face became more and more recognizable, the expectations to maintain a certain look grew as well. For many influencers, this pressure is an invisible weight—Huda chose to tackle it head-on.
But her most significant cosmetic changes came not from what she added, but what she took away. In a candid confession, Huda revealed that she had undergone multiple fillers and botox injections over the years, enhancing her lips, cheeks, and jawline. However, she eventually realized that the procedures were beginning to alter her face in a way she hadn’t anticipated. “I looked in the mirror one day, and I didn’t recognize myself,” she shared. “I had all this filler in my face, and it didn’t feel like me anymore.”
It was then that Huda made a radical decision—she chose to dissolve her fillers. In a world where youth and perfection are prized above all, this move was seen as groundbreaking. “I didn’t want to hide it. I wanted people to know that it’s okay to change your mind, to embrace a more natural look,” she explained. For someone whose business revolves around beauty, stepping back from enhancements was a risk, but one that ultimately paid off by deepening her connection with fans.
Huda’s relationship with plastic surgery has always been about one thing: control. She’s been vocal about the fact that her procedures were choices she made for herself, not for the approval of others. “It’s not about fixing something that’s broken. It’s about being able to control how you want to look and feel,” she has said on multiple occasions. For Huda, plastic surgery wasn’t about chasing perfection—it was about self-expression, a way to align how she looked on the outside with how she felt inside.
Her candid approach has made her a role model in a space where authenticity is often in short supply. Fans appreciate that she doesn’t pretend to be naturally perfect, acknowledging the pressure to look a certain way in front of millions of people. By sharing her story, Huda has not only destigmatized cosmetic procedures but also started a conversation about the impact of social media on beauty standards.
In recent years, Huda Kattan has undergone a dramatic transformation—not just in terms of her physical appearance, but in the way she views beauty itself. Having navigated the world of cosmetic surgery and beauty enhancements, Huda is now one of the leading voices in promoting body positivity and self-acceptance. Her journey from perfectionism to embracing flaws has resonated deeply with her audience, many of whom face the same pressures to conform to impossible beauty standards.
“I used to think that looking perfect would make me happy,” Huda admitted during an emotional Instagram Live. “But over time, I realized that chasing perfection is a never-ending battle.” This epiphany marked the beginning of a new chapter in Huda’s life, one where celebrating flaws and embracing a more natural look took center stage. She began encouraging her followers to do the same, often sharing unfiltered photos of herself and reminding fans that beauty isn’t about perfection—it’s about confidence.
This shift didn’t happen overnight. As Huda’s platform grew, so did the scrutiny she faced. In the early years of Huda Beauty, there was an immense pressure to present a flawless image at all times. As her brand exploded on Instagram, fans constantly bombarded her with comments about her appearance, dissecting every change in her face. “There was a time when I would post a photo and obsess over every tiny detail,” she confessed. “I wanted to look perfect, but that kind of thinking really messed with my self-esteem.”
Now, Huda is using her platform to combat those very pressures. She frequently talks about the dangers of social media’s impact on beauty standards, calling out the unrealistic images that dominate the platform. “Instagram can be so toxic,” she said in one post. “It creates this illusion that everyone looks perfect, but that’s just not true.” She often urges her followers to question what they see online, reminding them that many of the images they idolize have been heavily edited or altered.
Huda’s evolving philosophy on beauty has also influenced the way she runs her brand. Huda Beauty has become more inclusive, celebrating all skin tones, textures, and imperfections. With product launches like her foundation line, which includes shades for a wide range of skin tones, and her skincare brand Wishful, which focuses on enhancing natural beauty rather than covering it up, Huda is making a bold statement: body positivity and beauty are not mutually exclusive.
In interviews, Huda has spoken about how her beauty philosophy has changed. “I used to think beauty was about hiding your flaws. Now, I think it’s about celebrating them.” She encourages her followers to embrace their unique features, whether it’s a scar, stretch marks, or even a wrinkle. “Those things make you who you are,” she once told a fan who asked for advice on how to deal with insecurities. “You don’t have to look like everyone else to be beautiful.”
Huda’s promotion of body positivity isn’t just talk—it’s personal. After years of being in the spotlight, she understands the toll that societal expectations can take. By sharing her own struggles with self-image and opening up about her cosmetic procedures, Huda has created a safe space for her followers to discuss their own beauty insecurities. Her message is simple but profound: self-acceptance is the key to true beauty.
Huda Kattan is redefining what it means to be beautiful in the digital age. She’s proof that you don’t have to be perfect to be powerful, that flaws can be celebrated, and that true beauty comes from within. By shifting her focus from perfectionism to body positivity, Huda has not only transformed her own life but also inspired millions of others to embrace their natural beauty—flaws and all.
The year 2022 wasn’t just another chapter in the glittering rise of Huda Beauty. It was a year when the beauty brand found itself embroiled in one of its biggest scandals to date—an issue that put Huda Kattan under the harshest spotlight she had ever faced. The culprit? A colorful little product known as the Neon Obsessions Eyeshadow Palette.
At first glance, it seemed innocent enough—bright, bold shades designed to make eyes pop in the most dramatic way possible. But hidden within those vibrant pigments was a secret that would explode into a full-blown Huda Beauty controversy. Consumers began noticing that something wasn’t quite right. The palettes had a small but alarming warning: “Not intended for the eye area.” Yes, you read that right—an eyeshadow palette not safe for the eyes. Cue the outrage.
The backlash was swift and brutal. Beauty influencers and consumers alike took to social media, demanding answers. How could one of the world’s top beauty brands sell an eyeshadow palette that wasn’t actually safe for eyes? For many, it felt like a betrayal, especially from a brand that prided itself on innovation and quality. Soon, whispers turned into lawsuits, with consumers accusing Huda Beauty of concealing the real risks of using the product.
It wasn’t long before the US Food and Drug Administration (FDA) got involved. According to reports, the Neon Obsessions Palette contained prohibited ingredients that were not approved for use around the delicate eye area. The FDA issued warnings, and the media had a field day. Beauty blogs and news outlets ran stories about the unfolding drama, dubbing it the “Neon Nightmare.” Huda Beauty was facing a crisis it hadn’t anticipated—one that could tarnish the carefully curated image of the brand.
Huda, ever the savvy businesswoman, did not shy away from the criticism. She addressed the issue head-on, issuing a statement to clarify that the Neon Obsessions Palette was marketed in line with European regulations, where the ingredients were deemed safe. She explained that the warning labels were included in compliance with US regulations, but this didn’t stop the wave of consumer anger. “We never intended to mislead anyone,” Huda said in an emotional post. “As a beauty lover myself, I understand the frustration, and I want to make things right.”
Despite her efforts to calm the storm, the damage was done. The eyeshadow lawsuit went forward, and for the first time, the iconic beauty mogul found herself in the middle of a legal battle that threatened to overshadow her empire. Yet, as Huda had done before, she navigated the chaos with a mix of transparency and determination. The scandal may have rattled the brand, but it didn’t bring it down. If anything, it was a wake-up call for the entire beauty industry—one that reminded brands that even the most successful empires can be toppled by a small misstep.
As Huda Kattan’s influence continued to skyrocket, she found herself facing a different kind of controversy—one that cut deeper than lawsuits over ingredients. Accusations of cultural appropriation began to surface, and this time, the backlash came from within the very communities that had helped build her brand.
The most notable incident occurred in 2018, when Huda Beauty released a blog post on the subject of vaginal lightening. The post, which many deemed culturally insensitive, suggested products and treatments aimed at “brightening” intimate areas. Almost immediately, critics slammed the post for perpetuating harmful beauty standards and playing into colonialist ideas of what “beauty” should be. Women of color, in particular, voiced their outrage, accusing Huda of ignoring the cultural and racial implications of such advice.
“I felt like I was being told that my body wasn’t good enough,” one critic tweeted, capturing the sentiment of many. The backlash was swift, with accusations that Huda Kattan was exploiting sensitive cultural topics for profit. The internet exploded with criticism, with some going as far as accusing Huda of cultural appropriation in her branding, her use of Middle Eastern imagery, and the ways in which her products were marketed. For someone of Iraqi-American heritage, the criticism was especially sharp.
Huda, to her credit, didn’t brush it under the rug. In a public response, she apologized for the post and removed it from her site. “I never meant to offend anyone,” she said in a statement, “and I truly appreciate everyone who called me out on this.” She promised to do better, acknowledging that as someone with such a vast platform, she had a responsibility to be more thoughtful in her messaging.
Still, the scars from the cultural appropriation controversy lingered. Critics pointed out that this wasn’t an isolated incident. Huda had faced similar backlash for appropriating Black culture in previous marketing campaigns, and many believed she hadn’t learned from her mistakes. While her apology was accepted by some, others felt it was too little, too late, pointing out that being a beauty mogul comes with the responsibility of cultural sensitivity—a responsibility Huda was still learning to navigate.
As the beauty influencer economy exploded, so did the conversation around the toxic beauty culture that it often perpetuated. And at the heart of this conversation was Huda Kattan, whose brand had become synonymous with transformation, perfection, and luxury. But as her empire grew, so did the criticism. Was Huda Beauty promoting unattainable standards of beauty, or was it simply giving consumers what they wanted?
For some critics, the answer was clear. Huda, with her flawless makeup looks and heavily filtered Instagram posts, was contributing to a toxic beauty culture that prioritized perfection over authenticity. “We see these influencers with their perfect skin and contoured faces, and it’s hard not to feel inadequate,” one beauty blogger wrote. “Huda Kattan is one of the biggest names in the industry, and like it or not, she’s part of the problem.”
The criticism stung, especially because Huda had always prided herself on being open and honest with her audience. She had never hidden her cosmetic procedures, and in recent years, she had become a vocal advocate for body positivity. But the darker side of influencer culture—one that emphasized impossible beauty standards—was something she couldn’t ignore.
“I get it,” Huda said in a rare moment of vulnerability. “I’ve been part of that culture, and I take responsibility for my role in it.” In a surprising move, she announced that she would be moving away from heavily edited photos and filters on her social media accounts. She wanted to show a more “real” version of herself and to encourage her followers to embrace their natural beauty. It was a bold decision for someone whose brand had been built on polished perfection, but it was also a necessary one.
Still, the conversation around unrealistic beauty standards continued. Huda knew that changing the industry wouldn’t happen overnight, but she was committed to being part of the solution rather than the problem. “Beauty should be about self-expression, not self-criticism,” she said. “I want people to feel empowered by my Huda’s response to the toxic beauty criticism was emblematic of her journey as a beauty mogul—evolving, self-aware, and always striving to do better.
The world of beauty has seen countless brands rise and fall, but Huda Kattan stands out not just for her innovative products, but for how she harnessed the power of Instagram to catapult her brand, Huda Beauty, into global fame. What started as a personal outlet for makeup tips and tutorials quickly transformed into a billion-dollar empire, and much of that success is owed to Huda’s savvy use of social media, particularly Instagram.
At the heart of her strategy was an unwavering commitment to authenticity, a rare quality in a world of meticulously curated feeds. Huda Kattan’s Instagram journey began in 2012, when the platform was still gaining momentum. Back then, Instagram wasn’t the marketing machine it is today, but Huda saw potential. “I just wanted to share what I loved,” Huda said in an interview. “I didn’t think about followers or fame. I was just excited about makeup.”
But that genuine passion, combined with Huda’s undeniable talent, quickly turned her account into a beauty hub. She began posting tutorials, product reviews, and beauty hacks, and almost overnight, she amassed a massive following. Her openness and relatability drew in fans who were tired of seeing unattainable perfection in the beauty industry. “People connected with me because I wasn’t afraid to show my flaws,” she said. “I’d post a makeup tutorial and then laugh about how messy my desk was.”
Huda Kattan’s Instagram followers soared into the millions, making her one of the platform’s most influential beauty personalities. By 2023, she had over 53 million followers, a staggering number that placed her among the top beauty influencers in the world. Her meteoric rise wasn’t just about the numbers, though. Every post she made felt personal, like she was speaking directly to her audience. That connection is what turned her followers into loyal customers.
This wasn’t lost on the business world. In 2017, Huda topped Instagram’s Rich List, reportedly earning $18,000 for a single sponsored post. As brands realized the power of her influence, they flocked to collaborate with her. Huda’s partnership with Sephora, for instance, was a direct result of her social media dominance. But it wasn’t just about the money. “I’ve never posted something I didn’t believe in,” she said. “If I’m recommending a product, it’s because I genuinely love it.”
As Huda’s influence grew, so did the impact of her Instagram posts. A single mention of a product could cause it to sell out within hours. She wasn’t just an influencer; she had become a trendsetter, with the power to shape the beauty industry with every post. Whether it was her signature bold lashes, her striking contour techniques, or her candid confessions about beauty struggles, Huda used Instagram to redefine the relationship between brands and consumers.
But it wasn’t just about promoting her own brand. Huda was also one of the first influencers to use her platform to uplift other beauty creators. She frequently reposted makeup looks from fans, shared tips from other makeup artists, and used her platform to spotlight emerging talent. This gave her followers a sense of community, a feeling that they were part of something bigger than just a beauty brand.
In many ways, Huda Kattan’s Instagram journey is a case study in how to build a brand in the digital age. By blending authenticity with expert knowledge, she turned herself into one of the most powerful forces in beauty. And it all started with a simple desire to share her love of makeup with the world.
As Instagram solidified Huda Kattan’s position as a top-tier beauty mogul, the world of social media continued to evolve. By 2020, TikTok had emerged as the next frontier of online influence, and Huda—ever the innovator—wasn’t going to be left behind. With short-form content, viral trends, and a younger audience, TikTok presented new opportunities for Huda Beauty to engage with fans in exciting ways.
Many seasoned influencers struggled to adapt to TikTok’s fast-paced, playful environment, but Huda embraced it with the same enthusiasm that had driven her Instagram success. Her TikTok account quickly gained traction as she began posting videos that blended humor with expert beauty tips. From 60-second makeup transformations to funny skits about beauty mishaps, Huda showed a more playful side of herself, appealing to a broader, younger demographic.
Her success on TikTok wasn’t just about being an influencer; it was about understanding the platform’s culture. Instead of treating it like Instagram’s little sister, Huda recognized that TikTok demanded a different approach. “TikTok is about fun and experimentation,” she explained. “It’s not about perfection—it’s about being real, sometimes silly, and showing your personality.”
One of the key moments in her TikTok success story came when she started participating in viral beauty trends. From the “soap brows” challenge to TikTok’s famous contouring hacks, Huda wasn’t afraid to try them all. And her fans loved it. “I always say, makeup should be fun,” she shared in a video that received over 5 million views. “Don’t take it so seriously. Try things, make mistakes, and laugh about it!”
By 2023, Huda had amassed millions of followers on TikTok, and her influence on the platform rivaled that of her Instagram fame. Her ability to create relatable content while still showcasing her expertise kept her at the top of the beauty game. More than that, Huda Kattan’s TikTok followers loved that she wasn’t afraid to poke fun at herself—whether it was a video of her struggling to get her eyeliner perfect or a candid clip about the reality of beauty expectations.
But Huda wasn’t just riding trends—she was also setting them. Her beauty tutorials on TikTok often went viral, sparking new makeup challenges and influencing product sales globally. A 30-second video featuring one of her signature products could lead to an instant sell-out, solidifying her status as a force to be reckoned with on the platform. Brands took notice, and soon Huda was dominating not just TikTok’s beauty space, but also the wider influencer market.
Her social media strategy on TikTok, much like on Instagram, was rooted in authenticity and engagement. She frequently responded to comments, duetted with fans, and even created content based on her followers’ requests. “I want my followers to know that I’m listening,” she said. “It’s not just about me showing them what I do—it’s about creating a dialogue.”
The move to TikTok also allowed Huda to connect with a new generation of beauty lovers. While Instagram had given her access to a more established audience, TikTok opened the door to younger users who were just discovering Huda Beauty for the first time. By blending education with entertainment, she managed to captivate this demographic, ensuring that her brand remained relevant in an ever-changing digital landscape.
Huda’s success on TikTok is a testament to her adaptability. While many influencers struggled to transition from one platform to another, Huda thrived, proving once again that her social media dominance is no accident. She knows how to capture attention, build community, and—most importantly—stay ahead of the curve.
Huda Kattan, the founder of Huda Beauty, has become one of the most influential figures in the beauty industry. As of 2023, her estimated net worth stands at approximately $500 million, making her one of the richest self-made women in the world.
Huda Beauty, the brand she launched in 2013, is valued at $1.2 billion. It became a global sensation due to its innovative products like false lashes, eyeshadow palettes, and liquid lipsticks. Huda’s social media presence—particularly on Instagram, where she has millions of followers—also played a significant role in boosting her financial success. By leveraging her platform, she not only built a loyal customer base but also attracted lucrative collaborations with retailers like Sephora.
In 2017, TSG Consumer Partners acquired a minority stake in Huda Beauty, further increasing the company’s valuation and securing Huda’s place among the world’s wealthiest beauty moguls. Her massive following and ability to sell out products almost instantly have led to a staggering personal fortune.
Beyond her beauty empire, Huda earns additional revenue through sponsorship deals, social media partnerships, and her role as a top-tier influencer. According to sources, she earns up to $18,000 per sponsored Instagram post, placing her among the highest-paid influencers globally. With several brand expansions—including her Wishful skincare line—her net worth continues to grow.
While Huda has been open about her financial success, she emphasizes that it’s not about the money for her. “It’s about showing that someone like me—an outsider—can make it in an industry dominated by giants,” she once said. Her philanthropic efforts and focus on giving back also reflect her belief in using her wealth for a greater good.
Huda Kattan’s net worth is a direct reflection of her savvy business acumen, unparalleled influence in the beauty industry, and an unrelenting drive to succeed.
Beneath the glamorous exterior and business acumen, Huda Kattan has a heart that beats for giving back. While many may know her as a beauty mogul, fewer are aware of the profound impact she’s made through her philanthropy. Her journey into giving wasn’t an afterthought—it’s deeply intertwined with her own story of overcoming adversity and her desire to uplift others.
One of her most notable philanthropic acts came in 2020, during the COVID-19 pandemic, when the world seemed to be falling apart. People were struggling, and Huda felt a strong need to act. She launched an initiative to support 100 makeup artists who were struggling financially during the crisis, giving each of them $1,000 out of her own pocket. It was a personal gesture, one that spoke directly to her community, many of whom had been part of her own rise to fame. “I’ve been there,” Huda said in an interview, her voice brimming with empathy. “I know what it’s like to have nothing, to feel like you’re drowning. I just wanted to help.”
But Huda’s giving didn’t stop there. She made headlines when Huda Beauty donated $500,000 to the NAACP Legal Defense Fund in the wake of the Black Lives Matter protests, standing in solidarity with the movement. “We have to use our platform to fight for what’s right,” she said. Her donation wasn’t just about money; it was about lending her influential voice to a cause that demanded attention. This act of generosity was widely praised, showcasing her commitment to justice and equality beyond the beauty world.
Huda has also been deeply involved in global humanitarian efforts, including her support for Doctors Without Borders. In 2021, she and her sisters donated $100,000 to support healthcare in Gaza, during the Israeli-Palestinian conflict. For Huda, who is of Iraqi descent, these causes resonate on a personal level. “Growing up, I saw how hard life could be in the Middle East. I feel a responsibility to give back to my roots,” she explained. Her donations provided much-needed medical aid, and her public support for Palestine stirred conversations across social media.
Another remarkable effort was her involvement in UAE’s 100 Million Meals initiative, which aimed to feed those in need across Asia, Africa, and the Middle East. Huda Beauty contributed one million meals to the campaign, showing the brand’s commitment to tackling hunger and supporting vulnerable communities. For Huda, this wasn’t just about writing a check—it was about using her platform to amplify the need for kindness in a world increasingly torn apart by inequality.
Through her charity work, Huda has proven that her influence extends far beyond makeup. She’s not just focused on giving back; she’s focused on creating lasting change in the lives of those who need it most. The beauty of Huda Kattan isn’t just in the products she sells—it’s in the lives she touches.
In addition to her philanthropic efforts, Huda Kattan has never shied away from using her platform to speak up about social and political issues. Though some influencers prefer to avoid controversial topics, Huda has always taken a stand when it matters most. Whether it’s advocating for body positivity or throwing her weight behind political causes, Huda’s activism has become a cornerstone of her public persona.
One of the most powerful moments of Huda’s activism came during the escalating conflict in Palestine. As a woman of Middle Eastern descent, the issue was personal for her. She didn’t just post a simple hashtag or offer a fleeting gesture of solidarity—she used her massive platform to educate her followers about the conflict. “It’s heartbreaking to see the devastation in Palestine,” she shared on social media. “This is not just a political issue; it’s about human rights.” Her posts garnered millions of views and stirred heated conversations, but Huda stood firm in her commitment to raising awareness.
Her activism goes beyond geopolitics. Huda is also a fierce advocate for changing beauty standards and dismantling the toxic culture that promotes unattainable ideals. Over the years, she has taken a vocal stand against the unrealistic beauty norms perpetuated by the industry, calling out the very system that made her famous. “Beauty should empower, not oppress,” she said in a candid Instagram Live session, discussing how social media often warps the perception of self-worth. Her openness about her own struggles with beauty standards—having undergone multiple cosmetic surgeries and later dissolving her fillers—struck a chord with her audience, many of whom had felt the same pressures.
Huda Kattan’s political activism is also evident in her support for women’s rights. She has consistently advocated for the empowerment of women, particularly in conservative societies where their voices are often suppressed. “As a woman from the Middle East, I know what it feels like to be told that you’re not enough,” she once said. “I want to help women everywhere realize their power, their worth.”
Whether it’s advocating for social causes or fighting against toxic beauty standards, Huda isn’t just talking the talk—she’s walking the walk. She understands that her platform carries weight, and she uses it to shine a light on the issues that truly matter.
For fans of Huda Beauty, the reality show “Huda Boss” was like being handed a backstage pass to the inner workings of one of the world’s most successful beauty brands. Launched on Facebook Watch in 2018, the show took viewers behind the scenes of Huda’s chaotic yet fascinating world, showing how she balanced family, fame, and the pressures of running a billion-dollar empire.
But “Huda Boss” wasn’t just your typical reality show filled with scripted drama. It was a raw, real look at the life of a woman who seemed to have it all—but was still juggling the demands of motherhood, her marriage, and a business that showed no signs of slowing down. Huda Kattan was not just the glamorous CEO portrayed in glossy magazines; she was a real person dealing with real problems. “People see the glam, but they don’t always see the hard work behind it,” Huda said on the show.
Viewers were treated to moments of intense decision-making—like product launches and marketing campaigns—alongside personal moments, like Huda’s struggle to find time for her daughter, Nour Giselle, amidst the whirlwind of meetings and photoshoots. “I love what I do,” Huda said in one episode, “but sometimes it feels like I’m being pulled in a million different directions.” Fans resonated with her authenticity, seeing that even a powerhouse like Huda struggled with the same work-life balance many of them did.
The show also showcased her strong family dynamics, with Mona Kattan and Alya Kattan playing vital roles in the business. The Huda Boss reality show not only gave viewers insight into the challenges of running a beauty empire but also highlighted the power of family support.
As one of the most influential figures in the beauty industry, Huda Kattan has been both celebrated and criticized in the media. On one hand, she’s lauded as a self-made billionaire, a woman who turned her passion for makeup into a global brand. On the other hand, her success has also drawn a fair share of criticism, particularly around her role in promoting unrealistic beauty standards.
The media has never been shy about highlighting the contradictions in Huda’s image. One day, she’s celebrated as a champion for inclusivity, praised for expanding foundation lines to accommodate a wide range of skin tones. The next, she’s accused of perpetuating a culture of perfection through the use of filters and cosmetic procedures. “Huda Kattan represents both the best and the worst of the beauty industry,” a journalist once wrote, capturing the essence of the love-hate dynamic she has with the press.
Despite the criticism, Huda Kattan remains unapologetic. “I can’t please everyone,” she’s often said. “But what I can do is be true to myself and my brand.” Her interviews reflect this attitude—whether she’s being grilled about her surgeries or her role in the influencer economy, she faces it all head-on. “I’m not perfect, and I’ve never claimed to be,” Huda told a reporter after a particularly tough interview. “I’m just trying to do my best in a world that’s obsessed with perfection.”
In many ways, Huda Kattan’s media coverage mirrors the broader conversation about the beauty industry itself—a constant tug of war between aspiration and reality, empowerment and critique. But through it all, Huda remains one of the most influential voices in the game, proving that love her or hate her, you can’t ignore her.
To call Huda Kattan merely a beauty influencer would be a gross understatement. She is a beauty mogul, a pioneer who has fundamentally reshaped how the industry operates. When Huda launched Huda Beauty, she wasn’t just selling makeup—she was selling empowerment.#### 9.1 Redefining the Beauty Industry
To call Huda Kattan merely a beauty influencer would be a massive understatement. She is a beauty mogul, a pioneer who has fundamentally transformed the beauty industry with her fearless innovation, commitment to inclusivity, and unparalleled marketing genius. When Huda Beauty launched its first product—a set of false eyelashes—in 2013, it wasn’t just about selling makeup. Huda was selling a vision of empowerment, a revolution in how beauty could be understood and embraced.
Unlike traditional beauty brands, Huda Beauty was built on a foundation of inclusivity long before it became a buzzword in the industry. Huda recognized that women of different skin tones, ethnicities, and backgrounds were tired of being overlooked by mainstream beauty companies. Her vision for Huda Beauty was to create products that would cater to everyone, and this ethos was reflected in every product launch. From foundations that covered a broad range of skin tones to products that celebrated diverse beauty, Huda Kattan redefined what it meant to be a global beauty brand.
In interviews, Huda often reflects on the importance of inclusivity. “Growing up as an Iraqi-American, I didn’t see anyone who looked like me in the beauty industry,” she said. “I wanted to create a brand where every woman, no matter her background, could feel seen and celebrated.” This sentiment resonated deeply with millions of women who had felt ignored by mainstream beauty standards. Huda Beauty became more than just a makeup brand—it was a movement, challenging the status quo and setting new benchmarks for diversity in the industry.
What makes Huda Kattan stand out even more is her mastery of social media. From the start, she embraced Instagram, not just as a marketing tool, but as a platform for genuine connection. Huda’s followers didn’t just see a CEO; they saw a relatable woman who shared her insecurities, her struggles, and her triumphs. This level of transparency was unheard of in an industry that thrives on perfectionism. Huda’s ability to build such a personal connection with her audience allowed her to foster a sense of loyalty that traditional beauty brands could never replicate.
Her influence on the beauty industry is undeniable. From product innovation to influencer marketing, Huda Beauty has changed the game. Other brands began to follow her lead, realizing that the future of beauty was digital, diverse, and driven by consumer engagement. Today, Huda Kattan is not just an industry leader—she’s a disruptor who forced the beauty world to evolve in ways it never had before.
With her beauty empire securely established, the question on everyone’s mind is: What’s next for Huda Kattan and Huda Beauty? While her brand is already a giant in the industry, Huda has never been one to rest on her laurels. The beauty world is ever-changing, and if there’s one thing Huda excels at, it’s staying ahead of the curve.
Rumors of Huda Beauty expanding into new categories have been swirling for years. While the brand’s initial focus was on makeup, Huda has already made significant strides in the skincare industry with her Wishful line. “I’ve always been obsessed with skincare,” Huda said in an interview. “Good makeup starts with good skin, so it was a natural progression for us.” The success of Wishful has proven that Huda isn’t just a makeup mogul—she’s a force to be reckoned with in the broader beauty space.
Industry insiders have speculated that Huda Beauty may soon branch out into haircare or even fragrance, further cementing its status as a comprehensive beauty brand. Huda has hinted at future projects but remains tight-lipped about the details. “We’ve got some exciting things in the works,” she teased during a press event. “I can’t say much yet, but we’re always looking for new ways to push boundaries.”
Beyond product expansions, Huda has also shown interest in giving back on a larger scale. Her philanthropic efforts have already made headlines, and many believe she will continue to focus on social causes in the future. Whether it’s through more charitable initiatives or using her platform to advocate for change, it’s clear that Huda is committed to making a lasting impact both within and beyond the beauty industry.
As for Huda Kattan’s personal brand, it’s likely that we’ll see more of her in the coming years. From hosting beauty events to potentially expanding her role as a public speaker, Huda is positioning herself as not just a beauty entrepreneur, but a thought leader in the business and social space. “I love creating products,” she once said, “but my real passion is helping people feel empowered.”
What’s next for Huda Kattan and Huda Beauty? One thing’s for sure: whatever she does, it will be big, bold, and revolutionary—just like the woman herself.
Yes, Huda Kattan is of Iraqi descent. She was born in Oklahoma City, USA, to Iraqi parents, Ibrahim Kattan and Susu Al Qazzaz. Although she was raised in the United States, her heritage is deeply rooted in Middle Eastern culture, and she frequently discusses the influence of her Arabic background on her life, business, and beauty brand.
Huda Beauty has faced several controversies, but it was never outright “canceled.” One notable scandal involved the Neon Obsessions Eyeshadow Palette in 2022. The palette came under scrutiny because it contained unapproved ingredients for use around the eyes in the U.S., leading to a lawsuit and backlash from consumers. The US FDA flagged the product for safety concerns, but the brand addressed the issue by complying with regulations and explaining the misunderstanding regarding European vs. U.S. safety standards. Despite the controversies, Huda Beauty remains a highly successful global brand.
Huda Kattan is more than a millionaire—she is a self-made billionaire. As of 2023, her estimated net worth is around $500 million, though her company Huda Beauty is valued at over $1.2 billion. Her immense fortune comes from her global beauty empire, sponsorship deals, and social media influence.
Huda Kattan moved to Dubai in 2006 with her family after her father accepted a job there. Dubai played a crucial role in her rise to fame, offering a unique, luxury-driven market for beauty. In 2013, she launched Huda Beauty from Dubai, and the city’s growing influence as a global business hub gave her the perfect platform to establish her brand on an international scale.
Huda Kattan is not vegan, and neither is her brand, Huda Beauty. While some of the products in the Huda Beauty line are vegan, not all are. Huda has made efforts to cater to various consumer preferences by offering cruelty-free and some vegan-friendly products, but the entire line has not adopted a strictly vegan approach.
While Huda Beauty, as a company, is valued at over $1.2 billion, Huda Kattan herself has a net worth of approximately $500 million. This means that although her beauty brand is a billion-dollar business, Huda Kattan personally is a multi-millionaire, not a billionaire. However, her financial success and the continuous growth of Huda Beauty keep her among the wealthiest women in the beauty industry.