Fenty Beauty: We Tried It, We Reviewed It and Here’s Why We Don’t Recommend It

Underwhelming Performance: Fenty Beauty’s Products Don’t Live Up to the Hype

From the moment Fenty Beauty hit the shelves, it was touted as the revolutionary solution to the beauty industry’s shade inequality and lack of inclusivity. People across the globe were sold the dream of flawless, long-lasting makeup in shades that would finally match every skin tone, from the palest porcelain to the deepest ebony. But if we’re being brutally honest—and we are—the performance of these products doesn’t come close to the hype. Let’s talk about the real-world experience of using Fenty’s foundation, lip gloss, and everything in between.

Performance Issues with the Pro Filt’r Foundation: Patchy Application and Oxidation

First up, the star of the show: the Pro Filt’r Soft Matte Longwear Foundation. On paper, it sounds perfect—medium to full coverage, long-lasting, and a matte finish that doesn’t leave you looking like an oil slick. But when we actually tried it, things quickly went downhill. First of all, patchy application was a major issue, and not just for people with dry skin. Even those with combination and oily skin complained that the foundation clung to dry patches, leaving a streaky, uneven finish. “It’s like trying to blend concrete onto my face,” one customer confessed on a beauty forum.

If that wasn’t enough, oxidation is a serious problem. Ever buy a foundation that matches you perfectly in the morning, only to catch a glimpse of yourself by lunchtime and realize you’ve turned orange? Yeah, that’s what happens with this so-called holy grail product. We’ve heard the same complaint from countless users. A Reddit user ranted, “I thought I had finally found my perfect match, but after an hour, I looked like I’d smeared a pumpkin on my face.” This is one of the most damning flaws in the foundation game, and Fenty Beauty isn’t immune to it.

Longevity and Pigmentation Problems Across Skin Types: Dry, Oily, and Combination

Another bold claim from Fenty is that their products work for all skin types—whether you’re dry, oily, or a tricky combination. But that promise doesn’t hold up under real-world conditions. People with oily skin? Forget about it. The matte finish may start strong, but within a few hours, the shine is back with a vengeance. “I looked in the mirror after a long workday and felt like I was glowing… in the worst possible way,” one user said. And let’s not even get started on dry skin. Anyone who deals with flaky or dry patches should steer clear of this foundation. “It turns into a cakey mess,” another reviewer complained. If a product is leaving half its users unsatisfied, that’s a major red flag.

As for pigmentation? Fenty loves to talk about how their products are richly pigmented, but let’s be real—those claims don’t always pan out. The foundation often needs multiple layers to achieve the coverage it promises, and that only leads to the dreaded caking issue. In humid conditions, it practically melts off the face, taking all that pigmentation right along with it. The brand’s promise of “universal shades” that suit everyone feels more like a gimmick than a reality, especially when the performance is this inconsistent.

False Promises of “Universal Shades” and Mismatched Shades

One of the major selling points of Fenty Beauty is its 50-shade range, which initially made waves for being inclusive. But here’s the kicker: having a large number of shades doesn’t guarantee that those shades will actually work for everyone. Many users have reported that their undertones didn’t match up with the shades they selected. You’d expect with so many options available, it’d be easy to find a perfect match, right? Not quite. “The foundation either makes me look ghostly or too orange. Where’s the middle ground?” a frustrated customer wrote online. The brand loves to pat itself on the back for being inclusive, but that inclusivity falls apart if the shades themselves are flawed.

And then there’s the problem of shade oxidation. Even if you manage to find a shade that looks like a perfect match when you first apply it, it might not stay that way for long. As mentioned earlier, the foundation has a tendency to oxidize, meaning it changes color as it interacts with air and the oils on your skin. This leaves users looking significantly darker or more orange than they intended. Not exactly what you want from a product that promises “shade diversity” and “makeup for all.”

Issues with Gloss Bomb Universal Lip Luminizer: All Shine, No Substance?

Let’s move on to another Fenty staple: the Gloss Bomb Universal Lip Luminizer. It’s shiny, it’s glossy, and it’s marketed as a universal shade that looks good on everyone. But here’s the thing: a shiny lip gloss is not revolutionary. We’re talking about a product that’s been around for decades, so what makes Gloss Bomb different? Spoiler: not much. Sure, the shine is intense, but beyond that, it doesn’t bring anything new to the table. It’s sticky, it doesn’t last long, and the universal shade—Fenty Glow—isn’t all that universal after all. “It just looked like clear gloss on me,” one user commented, while another said, “It felt like I was back in middle school with lip gloss that stuck to everything.”

And don’t get me started on the lack of substance. You’d think for the price, this gloss would come with some sort of innovative feature, like added hydration or long wear. Nope. It’s the same old formula that will have you reapplying every 30 minutes. Fenty Beauty can market the hell out of this gloss, but at the end of the day, it’s just a shinier version of what you can get at the drugstore for a fraction of the price.

How Fenty’s Products Fare on Different Skin Tones: Does the 50-Shade Range Deliver?

Now, the big question: does Fenty Beauty really live up to its promise of being for all skin tones? On the surface, the brand seems to be doing everything right—offering a huge shade range and making inclusivity a key part of its identity. But dig a little deeper, and the cracks start to show. As mentioned, the Pro Filt’r Foundation is notorious for oxidizing, which can be a disaster for darker skin tones. Imagine thinking you’ve found the perfect match, only to realize later that your foundation has darkened several shades and no longer suits your complexion.

On the lighter end of the spectrum, users have reported issues with shades pulling too yellow or too pink, making it difficult to find a good match even with the extensive range. And while Fenty Beauty boasts about catering to diverse skin tones, they’ve missed the mark when it comes to undertones. The variety of shades might look good in the bottle, but the real test is how they perform on the skin, and too often, they simply fall short.

In theory, Fenty Beauty’s 50-shade range should have been a major win for the beauty industry. In practice, though, the execution leaves much to be desired. Between oxidation, patchy coverage, and mismatched undertones, it’s clear that the foundation’s performance doesn’t align with its promise of true shade diversity.

Packaging: Style Over Substance?

Fenty Beauty loves to dress its products in sleek, Instagram-worthy packaging that screams luxury. But here’s the question we should be asking: Is all that shiny packaging actually functional, or are we just paying for aesthetics? The reality is, once you peel back the layers of Fenty Beauty’s glossy exterior, you quickly realize that the packaging may be more about the “wow factor” than actual utility. After all, what good is gorgeous packaging if it doesn’t deliver where it matters—on functionality?

Aesthetic Appeal vs. Functionality: Does the Packaging Actually Protect the Product?

Let’s not deny it—when you first get your hands on a Fenty Beauty product, the packaging is undeniably eye-catching. The hexagonal shapes, the minimalist designs, the glossy finishes—it’s clear that Fenty was aiming to create something that stands out in your makeup bag and on your vanity. But here’s the kicker: Pretty packaging doesn’t always mean practical packaging.

Take the Match Stix, for instance. At first glance, they look slick, but have you ever tried twisting one up and actually using it? The mechanism feels cheap, clunky even. It’s the kind of packaging that looks good in photos but feels like an afterthought in your hand. “I swear it took me three tries to get the stick to twist back down,” one user on Reddit vented. And that’s not even mentioning how easily these sticks get dirty—forget leaving it in your purse because the cap just doesn’t seem to stay put.

Another issue is how Fenty Beauty seems to prioritize aesthetics over protection. The packaging might look “luxury,” but what happens when you drop one of their Killawatt Freestyle Highlighters? Spoiler: it’s not pretty. The delicate powders shatter easily, leaving you with a mess rather than that blinding glow you were after. As one beauty blogger sarcastically put it, “Apparently, the highlighter is great, but only if you don’t breathe on it wrong.”

Issues with the Pro Filt’r Foundation Pump: Faulty Mechanisms and Product Waste

Now let’s dive into one of Fenty Beauty’s biggest packaging fails: the Pro Filt’r Soft Matte Longwear Foundation pump. Look, we’ve all experienced the frustration of faulty pumps, but when you’re paying a premium for a product, you expect it to work flawlessly. Unfortunately, the Pro Filt’r Foundation pump is notorious for being unreliable. It dispenses too much product, gets clogged easily, and sometimes just flat-out refuses to work after a while.

“I ended up wasting so much foundation because the pump just kept splattering product everywhere,” one customer complained in a review. And they’re not alone. A quick search online will reveal a flood of similar frustrations. This is a product designed for everyday use, yet the packaging feels like it’s fighting you every step of the way. The foundation might be hyped up, but if the packaging doesn’t let you access it smoothly, what’s the point?

And don’t even get me started on the waste. Between the pump malfunctioning and the foundation’s texture thickening over time, users are left throwing away significant amounts of product. So much for being eco-conscious—if you’re tossing half the product because of faulty packaging, it’s not exactly the most sustainable option, is it?

Review of Refillable Packaging: Is It Truly Eco-Friendly or Just a Marketing Ploy?

Speaking of sustainability, let’s talk about Fenty Beauty’s supposed commitment to being eco-friendly. The brand has introduced refillable packaging, particularly with its Fenty Icon Semi-Matte Refillable Lipstick, but how “eco-friendly” is this really? On the surface, it sounds like a great step forward for sustainable beauty. But let’s take a closer look.

The refillable packaging might reduce some waste, but the truth is, the actual product refills themselves come wrapped in so much unnecessary plastic and packaging that the eco-benefits are questionable at best. “Isn’t the point of refillable packaging to cut down on waste?” one confused customer asked in a review. They’re not wrong. While Fenty Beauty markets this as a more sustainable option, the reality is that the extra layers of packaging involved with the refills counteract the environmental benefits. It almost feels like Fenty is trying to cash in on the sustainable beauty trend without making any real changes.

And let’s be real here—most of us aren’t buying refillable products because we care that much about the environment. We’re buying it because we like the idea of saving a little money on the refill. But with Fenty, the refillable products don’t even offer that significant of a discount, making the whole concept feel like a marketing ploy rather than a genuine effort to be eco-friendly.

Comparing Fenty’s Packaging to Other Luxury Beauty Brands: Does It Justify the Price?

So, how does Fenty Beauty’s packaging stack up against other luxury beauty brands? Let’s be honest: At its price point, Fenty Beauty is positioning itself right alongside some of the biggest names in the beauty industry—brands like Dior, Chanel, and Tom Ford. And if you’re going to charge luxury prices, you need to deliver luxury packaging that doesn’t just look the part but also feels and performs like a high-end product.

The truth is, while Fenty delivers on aesthetic appeal, its packaging often falls short of that true luxury feel. Compare it to a brand like Tom Ford, where the packaging is sturdy, heavy, and undeniably high-end. You can feel the quality the moment you pick up a Tom Ford lipstick—it clicks into place with precision, and the magnetic closure ensures it stays sealed when tossed into a bag. Meanwhile, Fenty’s lipsticks? Lightweight and flimsy in comparison, with caps that sometimes feel like they could pop off at any moment.

It’s clear that Fenty Beauty wants to be seen as a high-end brand, but when it comes to packaging, it’s missing the mark. Consumers are paying premium prices, but what they’re getting is packaging that doesn’t live up to the luxury standards Fenty so desperately wants to align itself with. In the world of luxury beauty brands, packaging is a major factor in justifying those higher price tags. And for Fenty, it’s just not cutting it.

Fenty Beauty’s packaging feels like a classic case of style over substance. It may look great on your Instagram feed, but in terms of functionality and longevity, it’s lacking. And in an industry where you’re competing with true luxury brands, that’s a fatal flaw.

Sustainability and Ethical Claims: Greenwashing in Fenty Beauty?

Fenty Beauty loves to flaunt its ethical credentials. You’ll see the buzzwords plastered all over their marketing materials: “cruelty-free,” “vegan,” and “sustainable.” But do those claims hold any weight, or are we looking at another classic case of greenwashing—when brands market themselves as eco-friendly without doing the heavy lifting to back it up? Unfortunately, for all of Fenty’s talk about being conscious of the environment and ethics, the reality isn’t nearly as glamorous as the brand wants you to believe.

Are Fenty Beauty’s Cruelty-Free and Vegan Claims Credible or Exaggerated?

Let’s start with the cruelty-free and vegan claims, which Fenty proudly advertises. Is Fenty Beauty cruelty-free makeup truly what it says it is? Yes, in the sense that Fenty doesn’t test on animals, which is great. They’ve earned their spot on cruelty-free lists, and the brand doesn’t sell in countries like China, where animal testing is mandatory. But here’s the kicker: cruelty-free doesn’t always mean ethically sound. It’s like getting half of the ethical equation right while ignoring the rest.

And then there’s the vegan label. Fenty does offer vegan-friendly products, but not every single item is vegan. So while you can find vegan options within their lineup, you need to be paying close attention. “I thought I was buying a fully vegan brand,” one customer said in a beauty forum. “Turns out, only some of their products are actually vegan.” The truth is, Fenty Beauty’s vegan claims can feel a bit misleading to the average consumer who assumes the entire line is free of animal byproducts. You’ll find beeswax in some formulations, which immediately disqualifies them from being labeled vegan. So, is Fenty Beauty vegan-friendly? In a word, partially.

Environmental Impact of Ingredient Sourcing and Production Processes

Now let’s talk about the environmental impact of Fenty Beauty’s ingredient sourcing. While the brand doesn’t disclose much about where it sources its ingredients, a closer look reveals some troubling aspects. Take mica, for example. It’s used to create that beautiful shimmer we all love in products like the Killawatt Freestyle Highlighter. But what Fenty doesn’t talk about is the dark side of mica sourcing. The mining of mica, especially in countries like India, is often linked to child labor and poor working conditions. Does Fenty Beauty guarantee that its mica is ethically sourced? The short answer is no. There’s no transparency from the brand regarding the supply chain, which raises some serious red flags.

You’d think a company as progressive as Fenty would be on top of that, but it seems like they’ve prioritized aesthetics over ethics. The environmental impact isn’t just about sourcing, though—it also extends to production. Fenty operates under Kendo, a subsidiary of LVMH, one of the biggest players in the luxury industry. And guess what? Massive production like this leaves a pretty hefty carbon footprint. There’s nothing particularly eco-friendly about churning out millions of plastic bottles and compacts, only to then market yourself as a sustainable brand.

Gaps in Fenty’s Sustainability Efforts: Is the Brand Doing Enough?

Here’s the truth: Fenty Beauty has massive gaps in its sustainability efforts. For a brand that talks the talk, it certainly doesn’t walk the walk. Sure, they’ve introduced refillable products like their Icon Semi-Matte Refillable Lipstick, which sounds like a great step in the right direction. But let’s not get too excited. The refills come with their own plastic packaging, so while you’re cutting down on the waste from the lipstick tube itself, you’re still contributing to the growing mountain of cosmetic waste.

“I thought I was helping reduce waste with this refillable packaging,” one customer explained on Instagram. “But the refill comes in plastic, so what’s the point?” It’s a fair question. At best, these small changes are symbolic gestures towards sustainability rather than comprehensive solutions.

And let’s be real, the beauty industry as a whole has a long way to go, but Fenty seems more content with making small, surface-level adjustments rather than actually revolutionizing the industry the way it claims to. For all its marketing about inclusive beauty and ethical responsibility, the brand isn’t doing nearly enough to actually cut back on its environmental impact.

Accusations of Greenwashing: Are Fenty’s Eco-Friendly Practices More Talk Than Action?

So, is Fenty Beauty guilty of greenwashing? Absolutely. The brand loves to capitalize on the current trend of sustainable beauty, throwing out words like “cruelty-free” and “vegan” to appeal to conscious consumers without making any significant changes to their business model.

A lot of people assume that buying from Fenty Beauty means supporting a more ethical, eco-friendly company. But when you dig into the facts, it’s clear that much of Fenty’s sustainability is just good PR. From vague ingredient sourcing practices to eco-unfriendly refill packaging, there’s little in the way of true innovation or commitment to reducing environmental damage. “It’s like they slap the word ‘sustainable’ on a product and call it a day,” one beauty critic wrote online. And honestly? She’s right. It’s all about appearances, much like Fenty’s heavily curated Instagram feed.

While other brands are making legitimate strides in becoming more sustainable—like switching to biodegradable packaging or ensuring ethical sourcing for all ingredients—Fenty seems stuck in the performative stage of sustainability. They’ll take the credit for being eco-friendly but won’t do the real work to back it up.

So, if you’re looking to buy makeup that aligns with your ethical values, you might want to think twice before assuming Fenty Beauty is the clean, green, ethical choice. Because behind the smoke and mirrors of their marketing, the reality is far from what they want you to believe.

The Inclusivity Myth: Is Fenty Beauty Truly for Everyone?

Fenty Beauty launched with a bang, touting inclusivity like it was some sort of revolutionary concept. And let’s be honest—it kind of was, at first. With 50 shades of foundation in their initial release (now expanded to 59), they set a new benchmark in the industry for shade diversity. Finally, it seemed like a brand had emerged that understood the frustration of finding the perfect shade, especially for people with darker skin tones who had been largely ignored by other brands. But was it as game-changing as the beauty world made it out to be? Or is Fenty Beauty’s inclusivity just a well-crafted marketing strategy that doesn’t hold up under scrutiny?

Does the 50-Shade Range Live Up to Its Promise of Inclusivity?

Let’s start with the most touted feature: the 50-shade range of the Pro Filt’r Soft Matte Foundation. On paper, this sounds incredible. Fifty shades? That’s way more than most brands have dared to offer. But as always, the devil is in the details. Offering a wide range of shades is one thing; making sure those shades actually work for all skin tones is another.

For starters, many users have complained about the way these shades are categorized. The shade numbers often don’t correspond logically to depth or undertone. “It’s like playing a guessing game,” one user noted in a YouTube review. Another chimed in, saying, “I bought what should have been my perfect shade, only for it to make me look like a ghost. I’ve never been more confused by a foundation in my life.” Despite the extensive range, customers still find themselves struggling to match their undertones properly. While Fenty claims to cater to “beauty for all skin tones,” the reality is that the undertone game is all over the place. For example, people with olive or golden undertones have voiced their frustrations about finding a shade that didn’t turn ashy or orange by midday.

Customer Complaints: Shades That Oxidize or Don’t Match Undertones

And then there’s the issue of oxidation, a word that pops up frequently in complaints about Fenty Beauty’s foundation. For those unfamiliar, oxidation happens when a foundation reacts with the air or your skin’s natural oils and changes color. This is not just a minor inconvenience—it’s a deal-breaker. Imagine walking out the door looking flawless, only to check your reflection a few hours later and realize your face has turned into an Oompa-Loompa. “I don’t get it,” one customer shared on Reddit. “The shade matched perfectly when I first applied it, but by lunchtime, I looked like I had slathered on an entirely different foundation.”

This issue of oxidizing shades is not a rare occurrence, and it seems to hit people with darker skin tones the hardest. Customers have vented their frustrations, pointing out that the foundation darkens significantly after a few hours of wear, making what should be an inclusive product feel exclusionary.

Then there’s the undertone problem. One of the biggest promises of Fenty Beauty is that it’s supposed to cater to everyone, but many customers feel otherwise. Users with cooler or neutral undertones often find themselves looking too warm or too ashy, while those with deeper skin tones have reported a lack of true depth in the darker shades. “I bought a foundation for dark skin, but the undertones were so off I looked like I had a weird filter on my face all day,” one reviewer shared. It begs the question: is the extensive shade range enough if the actual shades don’t hold up to real-world conditions?

Underrepresented Skin Types: Does Fenty Work for Sensitive, Acne-Prone, or Mature Skin?

Inclusivity goes beyond just offering a lot of foundation shades; it also means addressing the needs of people with different skin types—sensitive, acne-prone, or mature skin. But here’s where Fenty Beauty begins to falter even more. The Pro Filt’r Foundation has a matte finish, which can be a nightmare for people with dry or mature skin. Many users report that the foundation emphasizes fine lines, clings to dry patches, and ends up looking cakey after a few hours.

People with sensitive or acne-prone skin aren’t faring much better. Despite claims of being non-comedogenic (meaning it won’t clog pores), the foundation has been reported to cause breakouts for some users. “I started using Fenty because I thought it was safe for acne-prone skin,” one beauty enthusiast shared, “but within a week, my skin was covered in breakouts. It was so disappointing.”

And let’s not forget those with mature skin. Fenty’s matte formulas might be all the rage for people looking to control shine, but for someone with fine lines or wrinkles, it’s like a magnifying glass for every imperfection. One reviewer wrote, “I wanted to love it, but by the end of the day, I looked 10 years older. It just settled into every wrinkle I have.”

If Fenty was truly inclusive, it would offer a wider range of finishes and formulas to accommodate all skin types, not just those with perfect, youthful skin.

How Fenty Beauty Stacks Up Against Competitors in Terms of Inclusivity

So how does Fenty Beauty compare to other inclusive makeup brands? When the brand first launched, it did spark a wave of inclusivity in the beauty industry, and many competitors followed suit. Brands like MAC, Make Up For Ever, and NARS have long offered an extensive range of shades, but Fenty certainly pushed them to extend their offerings even further.

That said, just having a ton of shades doesn’t automatically make a brand the best at inclusivity. When it comes to actually addressing diverse skin tones, Fenty Beauty may have opened the door, but brands like Estée Lauder and Pat McGrath are arguably doing a better job of ensuring those shades are wearable. Their undertone selections are far more sophisticated, and their formulas work better across a wider variety of skin types. Pat McGrath, in particular, has been praised for offering deep shades that cater beautifully to dark skin tones, without the oxidation issues that plague Fenty.

Fenty may have led the charge with its massive shade range, but in terms of execution, the brand is not the end-all, be-all of inclusivity that it’s often made out to be. There’s a lot more to being inclusive than just churning out a large number of shades—it’s about making sure those shades actually perform well on all skin tones, all undertones, and all skin types. And on that front, Fenty Beauty still has a long way to go.

Price-to-Quality Ratio: Overpriced for What You Get?

When it comes to Fenty Beauty, there’s one thing you can’t ignore: the price. Sure, it’s positioned as a luxury brand, and yes, it’s backed by one of the biggest names in the music industry, but are the products really worth what you’re shelling out? Let’s get something straight—just because Rihanna’s name is stamped on it doesn’t mean it’s worth its weight in gold. In fact, when you strip away the star power and glossy marketing, you might just be left wondering: am I paying for the product or the hype?

Comparing Fenty Beauty’s Pricing to Other Luxury and Mid-Tier Brands

First, let’s talk about pricing. Fenty Beauty places itself in the luxury beauty market, with prices that align with some of the most well-established brands like Dior, Tom Ford, and Chanel. But here’s the thing—are Fenty’s formulations really on par with those titans of the beauty industry? If you’ve ever splurged on a Tom Ford lipstick or a Chanel foundation, you know what real luxury feels like. The packaging is weighty, the formula is luxurious, and the performance is impeccable. Fenty, on the other hand? It just doesn’t measure up in the same way.

For example, Fenty’s Pro Filt’r Foundation sits at around $40. That’s more than some mid-tier brands like Too Faced or NARS, which offer foundations in the $30 to $40 range. However, Too Faced and NARS come with decades of experience in perfecting their formulas. Meanwhile, Fenty’s foundation has been criticized for oxidation and patchy coverage, as discussed in earlier chapters. “I can’t believe I spent $40 on this when I could’ve just gone with NARS or something else,” one customer vented online. “For that price, I expected a lot more.”

Lip products like the Stunna Lip Paint retail for about $25, placing them in direct competition with some of MAC’s or Charlotte Tilbury’s offerings, which are known for their pigmentation and lasting power. Yet, Fenty’s lip products—though pigmented—don’t always live up to the performance hype. If you’re charging premium prices, the product needs to perform like a premium product, and here, Fenty Beauty is more style than substance.

Are You Paying More for Rihanna’s Name Than the Actual Product Quality?

Now, let’s address the elephant in the room: Rihanna’s name. There’s no denying that a huge part of Fenty Beauty’s success is built on Rihanna’s personal brand. She’s a global superstar, a style icon, and she’s known for her unapologetic attitude. People didn’t just buy into the makeup; they bought into Rihanna.

But here’s the harsh truth: you’re paying for Rihanna, not the product. “It feels like half the price tag is just for the fact that it’s ‘Rihanna’s brand’,” one customer remarked in a candid review. And they’re not wrong. The premium pricing wouldn’t stand if this brand didn’t have a pop star attached to it. Rihanna’s influence in the beauty world is undeniable, but does that justify paying $40 for a foundation that oxidizes or $25 for a lip product that bleeds within an hour? Probably not.

Think about it—if this exact line of products was released by a lesser-known celebrity or influencer, would people still be clamoring to drop serious cash? Likely not. Fenty’s prices are riding on Rihanna’s name more than they are on the quality of what’s inside the packaging.

Highlighting Specific Products That Don’t Justify Their High Price Tags

Let’s get into the nitty-gritty of specific products that just don’t live up to their price tags. First up: Stunna Lip Paint. This liquid lipstick is supposed to be long-lasting and universally flattering. Sure, it’s pigmented, but that’s about the only compliment it gets. The truth is, the formula doesn’t stay in place the way a $25 lipstick should. Many users have complained about bleeding and transferring, issues that are less common with cheaper drugstore alternatives. “I wore Stunna to a party and by the end of the night, it was all over my face. Not cute,” one user shared on social media. For the price, this product should last all night long without needing constant touch-ups, but it just doesn’t.

Then there’s Body Lava, Fenty’s shimmering body luminizer that retails for a jaw-dropping $59. Let that sink in—almost 60 bucks for a bottle of glittery lotion. Sure, it looks good for the first few hours, but beyond that, the shimmer fades, and you’re left wondering why you didn’t just opt for a $10 drugstore dupe. As one exasperated beauty blogger put it, “I wanted to glow like Rihanna, but all I got was sticky, glittery skin that didn’t even last through dinner.” Sixty bucks is a hefty price tag for a product that doesn’t deliver on longevity or ease of use.

And let’s not forget the Pro Filt’r Primer, which comes in at $34. For that price, you’d expect a primer that really holds your makeup in place, right? Wrong. Many users have commented that it feels more like a basic moisturizer than an actual primer. It doesn’t blur pores or help with makeup longevity the way a luxury primer should. For comparison, Smashbox’s Photo Finish Primer, a tried-and-true product loved by makeup artists, is in the same price range but performs leagues better. Again, Fenty is selling a product that feels overpriced for the results it offers.

Consumer Perception: Is the Hype Masking Underwhelming Performance and Cheap Formulations?

So, why are people still buying Fenty products, even when they don’t live up to the price tag? It’s all about the hype. Fenty Beauty is brilliant at marketing. The brand knows how to build anticipation, whether through Rihanna’s Instagram, beauty influencers, or sleek promotional campaigns. The problem is that the hype can only cover up underwhelming performance for so long.

Look at the Killawatt Freestyle Highlighter, one of Fenty’s best-selling products. Yes, it gives you that blinding glow everyone seems to want, but the shimmer is so intense that it can look unflattering and unnatural on many skin tones. Not to mention, the powder is fragile and crumbles easily. For $36, this product should not be disintegrating after a couple of uses. Yet, because it’s Rihanna’s highlighter, people are willing to overlook these flaws. “I bought into the hype, but after using it a few times, I realized I had paid for packaging and Rihanna’s name,” a customer admitted on a beauty forum.

At the end of the day, Fenty Beauty has mastered the art of branding. But behind the glitzy packaging and Rihanna’s cool-girl appeal, there are cheap formulations and overpriced products that simply don’t live up to their luxury price tags. Consumers are slowly catching on. As one frustrated user pointed out, “If I wanted subpar performance, I could’ve saved $20 and gone to the drugstore.” And honestly? They’re not wrong. For many of Fenty’s best-selling products, you’re paying premium prices for results you could easily find for half the cost elsewhere.

The brand might sell itself as high-quality cosmetics, but when you look closely, the numbers just don’t add up.

Real User Experiences: What Customers Are Really Saying

Fenty Beauty’s slick marketing campaigns, glossy product launches, and Rihanna’s undeniable star power make it easy to assume the products are flawless. But peel back the Instagram filters, and a different story emerges. Real users—the everyday makeup enthusiasts who don’t have a sponsorship or a camera crew following them—aren’t always singing the same praises as influencers or paid reviewers. If you want to get the real picture, you need to look at what these customers are saying, and spoiler alert: it’s not pretty.

Common Complaints from Everyday Users: Patchy Coverage, Skin Irritation, Product Oxidation

The Pro Filt’r Foundation, Fenty’s flagship product, is often at the center of the most brutal complaints. The same foundation that’s supposed to give you a flawless, matte finish has customers ranting about patchiness, oxidation, and skin irritation. One user shared, “I wanted to love it so badly, but after just two hours, my face was a blotchy mess. The foundation just wouldn’t stay put, and by lunchtime, I looked like I hadn’t applied anything at all.” It’s not just a one-off either. Across Reddit, Instagram, and makeup forums, you’ll find a flood of reviews saying the same thing—coverage that doesn’t last and oxidation that turns carefully matched shades into a makeup nightmare.

The issue of oxidation is particularly infuriating for those who thought they had finally found their perfect shade. “It went from my perfect match to an orange disaster within an hour,” one reviewer vented. And it’s not just light-skinned users who face this problem—people with darker skin tones are also experiencing the dreaded shade shift, leading to frustration with a brand that claims to be all about shade diversity.

And then there’s the issue of skin irritation. For a product line that prides itself on inclusivity, you’d think Fenty would pay more attention to those with sensitive skin. Yet, many users report breakouts and irritation after using Fenty’s Pro Filt’r Foundation. “I’ve never had an issue with makeup breaking me out until I tried Fenty,” one customer wrote. Fenty Beauty for sensitive skin? Not quite.

Feedback on Specific Products Like Invisimatte Blotting Powder and Cheeks Out Freestyle Cream Blush

The problems don’t stop with foundation. Take the Invisimatte Blotting Powder, which promises to keep your face shine-free throughout the day. Sounds great, right? Except it doesn’t work. Multiple users have complained that the product does little more than temporarily mattify the skin, with the oiliness returning in a matter of hours. “I could’ve gotten the same results with a cheap drugstore blotting paper,” one reviewer scoffed. The general sentiment is clear: it’s overpriced for what it actually delivers.

Then we have the Cheeks Out Freestyle Cream Blush. Cream blushes are notoriously tricky—either they melt into the skin and give you a natural, dewy glow, or they sit on top and make you look like a clown. Fenty’s cream blush falls into the latter camp for many users. “I looked like I had slapped paint on my face, and blending it out was nearly impossible,” said one exasperated customer. And the staying power? Let’s just say by midday, most users report the blush has all but disappeared, making them wonder what they even paid for.

The Disconnect Between Influencer Reviews and Genuine Customer Feedback

What’s particularly striking about the divide between influencer reviews and regular customers is how drastically different the stories are. Influencers, with their perfectly lit rooms, professionally edited photos, and clearly sponsored posts, paint Fenty Beauty as a dream. Everything is flawless—the foundation doesn’t crease, the blush blends effortlessly, and the highlighters blind you from space. But when you strip away the filters, the truth emerges, and it’s not nearly as glamorous.

“These influencers make it seem like Fenty is perfect, but when I tried it myself, it was a disaster,” one user lamented on a beauty forum. The reality is that influencers are paid to sell a fantasy, but the everyday consumer? They’re paying for results, and when those results fall short, the frustration is palpable.

Another beauty lover shared on Reddit, “I bought the Stunna Lip Paint because all the influencers were raving about it, but the minute I wore it out, it started bleeding around the edges. I was reapplying every hour. It’s nothing like what they show online.” The truth is, the disconnect between influencer marketing and genuine customer experience is a chasm. For every glowing review on YouTube, there are dozens of real users who are left scratching their heads, wondering why their product doesn’t perform like the influencers promised.

Exploring Reviews from Different Skin Tones and Types: Who Struggles the Most with Fenty Products?

Fenty Beauty is praised for catering to a wide variety of skin tones, but how do the products really hold up across different skin types and tones? The answer isn’t as inclusive as the brand would like you to believe. While Fenty offers a wide range of shades, its formulations don’t always accommodate the nuances of different skin types—especially those with oily, dry, or mature skin.

For people with oily skin, Fenty’s Pro Filt’r Foundation has been described as a slippery slope—literally. One customer shared, “By midday, my face was a greasy mess, and the foundation just slid off my skin.” The same foundation that’s supposed to offer a matte, oil-free finish seems to crumble under the pressure of real-world conditions.

Those with dry skin face a different kind of challenge. Instead of becoming oily, they find that Fenty’s foundation clings to dry patches and makes their skin look cakey. “I looked like I aged 10 years when I put this on,” one user complained. Fenty for sensitive skin? Even that’s hit or miss. Many users have reported breakouts, irritation, and general discomfort after using the foundation, making it clear that Fenty Beauty isn’t the universal solution it claims to be.

The products also don’t seem to cater well to mature skin. Fenty’s matte formulas, which are designed to create a flawless base, often settle into fine lines and wrinkles, enhancing them rather than smoothing them out. “I thought it would blur my lines, but instead, it highlighted every single wrinkle,” a frustrated user noted.

In the end, the people who struggle most with Fenty Beauty’s products seem to be those with sensitive, acne-prone, or mature skin—basically, anyone who isn’t blessed with that perfect “Instagram skin” the brand loves to showcase. For a company that prides itself on being inclusive, the reality is that Fenty Beauty may not be as accessible or as versatile as its marketing would have you believe. And if you’re looking for real performance, you might just find yourself joining the chorus of dissatisfied customers who wonder if all the hype was really worth it.

Regulatory Compliance and Ingredient Safety Concerns

For a brand that markets itself as groundbreaking and progressive, you’d expect Fenty Beauty to be airtight when it comes to ingredient safety and regulatory compliance. After all, we’re not just talking about aesthetics here—we’re talking about what people are putting on their skin daily. So, how does Fenty stack up when it comes to meeting safety standards, and are their products truly as safe as they claim?

Does Fenty Beauty Meet Strict EU and FDA Regulations on Cosmetics?

When it comes to cosmetics, the European Union (EU) and the Food and Drug Administration (FDA) in the U.S. have strict regulations in place to ensure consumer safety. The EU, in particular, is known for having some of the toughest cosmetic regulations in the world, banning over 1,300 harmful chemicals that can still be found in many U.S.-approved products. So, does Fenty Beauty meet these standards? The short answer: yes, technically.

Fenty Beauty products are compliant with both FDA and EU regulations, meaning they don’t contain any of the banned or restricted ingredients that these regulatory bodies deem dangerous. But just because a product is compliant doesn’t mean it’s perfect. Compliance is the bare minimum—you can be compliant and still sell products that contain ingredients that aren’t exactly great for your skin. The FDA, for instance, doesn’t pre-approve cosmetics before they hit the market. So while Fenty checks the boxes for legality, that doesn’t necessarily mean it’s the safest or best option out there.

Ingredient Safety: Potential Risks and Hidden Dangers in Fenty’s Formulations

Let’s break it down. Fenty Beauty’s ingredient lists might look clean on the surface, but there are still several red flags when you dig deeper. One of the biggest issues? Fragrance. Why is there fragrance in almost everything? If you’ve got sensitive skin, this is a nightmare. Synthetic fragrances are notorious for causing irritation, redness, and breakouts—so why would a brand as inclusive as Fenty pack their products with it?

Take the Pro Filt’r Foundation, for instance. It’s got dimethicone as a primary ingredient, which is a type of silicone. Sure, it makes the skin feel smooth and silky, but for acne-prone users? Dimethicone can trap oil, dirt, and sweat, potentially causing breakouts. Then there’s phenoxyethanol, a preservative commonly found in Fenty’s formulations. While this is generally safe in small amounts, it can be an irritant, especially if you’ve got sensitive skin. “I broke out like crazy after using Fenty’s foundation,” one user shared on Reddit. “I don’t know what they put in it, but my skin freaked out.”

Non-Comedogenic Claims: Are Fenty Products Really Safe for Acne-Prone Skin?

Here’s the kicker: Fenty Beauty markets a lot of its products as being non-comedogenic, meaning they won’t clog your pores. But are they really? Let’s not forget that dimethicone, which is present in Fenty’s foundations, is a silicone-based ingredient known for its pore-clogging tendencies in some users. While it may give you that flawless, airbrushed look initially, it’s not exactly the best friend of acne-prone skin.

Another ingredient to watch out for? Talc. Though Fenty claims their products are non-comedogenic, talc is one of those controversial ingredients that many acne sufferers avoid. It’s found in powders like the Invisimatte Blotting Powder, and while it’s not harmful per se, it can cause irritation and clogged pores for those with sensitive or acne-prone skin. The bottom line? If you’ve got tricky skin, Fenty’s non-comedogenic makeup claims might not hold up under real-world conditions.

Transparency in Ingredient Listings: Are There Hidden Toxins or Allergens?

One of the biggest concerns in the beauty industry is transparency—or rather, the lack of it. To Fenty’s credit, they do list their ingredients, but they’re not exactly shouting about some of the more controversial ones. While the brand does a good job of marketing itself as clean and inclusive, they’re far less vocal about the potential irritants in their formulations. One user pointed out, “I was shocked when I looked closer at the ingredients list on my Fenty foundation. There’s fragrance in everything! Why do we need perfume in a foundation?”

And it’s not just fragrance. There’s also the question of how clear they are about ingredient sourcing. Are all their ingredients ethically sourced? We don’t really know, because Fenty Beauty hasn’t been particularly forthcoming about that. The bottom line is this: when it comes to ingredient safety, Fenty does the bare minimum to be legally compliant, but it doesn’t go above and beyond to ensure full transparency or avoid common irritants. So, if you’re someone who’s careful about what you put on your skin, you might want to look at those ingredient lists a little closer.

Marketing Overload: Is Fenty Beauty All Hype?

Fenty Beauty may have set the beauty world on fire when it launched, but was it because of the products or because of the marketing? It’s hard to deny that Fenty’s success has been built on one of the most well-oiled marketing machines in the beauty industry. But here’s the big question: is all that hype really justified, or is Fenty Beauty just riding the wave of Rihanna’s celebrity status?

Rihanna’s Celebrity Influence: How Much Is the Brand Riding on Her Name?

Let’s be real: the reason Fenty Beauty blew up so fast is because it has Rihanna’s name slapped on it. When Rihanna launches something, people listen. And why wouldn’t they? She’s a pop culture icon, fashion trendsetter, and a beauty chameleon. But here’s the harsh reality—how much of Fenty’s success is because of its quality products, and how much of it is because of Rihanna’s influence?

One makeup enthusiast shared, “I love Rihanna, so I bought the foundation the minute it dropped. But after using it for a few weeks, I realized I was more in love with the idea of supporting her than I was with the product itself.” It’s a sentiment echoed by many users. The excitement of buying into Rihanna’s vision is intoxicating, but once the glow wears off, what’s left is often underwhelming performance.

Social Media Marketing Strategies: Does the Buzz Match Product Performance?

Social media played a huge role in making Fenty Beauty the juggernaut it is today. The brand knows exactly how to play the game—glossy product shots, viral makeup tutorials, and partnerships with top-tier influencers. And let’s not forget those iconic pop-up shops that had fans lining up around the block. But does the actual product performance live up to the insane levels of social media hype?

The answer? Not always. “I bought the Gloss Bomb because Instagram made it look like a must-have,” one user explained. “But when I tried it, it was just another sticky lip gloss. Nothing special.” The reality is that Fenty’s marketing is often more dazzling than the products themselves. It’s genius in how it creates an emotional connection with consumers, but when it comes to actual results, the products sometimes fall short of the expectations the marketing sets.

Pop-up Shops and Sephora Exclusivity: Clever Marketing or Shallow Engagement?

Part of Fenty’s allure is the exclusivity factor. The brand is primarily sold through Sephora, making it feel like a luxury you can only access in certain places. Add to that the pop-up shops, which create a frenzy of excitement, and you’ve got a recipe for consumer hysteria. But does this exclusivity actually add value to the product, or is it just a clever marketing ploy to get people to buy more?

Pop-up shops are designed to create a sense of urgency—like you’re part of something special. But after the initial rush, are these events really about creating deeper customer engagement, or are they just another way to sell more units? “I lined up for hours at the Fenty pop-up, and when I finally got the products home, I felt like I’d been sold a dream. The foundation didn’t even work for my skin,” one disappointed customer admitted.

The Role of Influencer Collaborations in Driving Sales Despite Product Flaws

The power of influencer marketing in beauty can’t be overstated, and Fenty Beauty has mastered the art of it. From celebrity makeup artists to beauty YouTubers, Fenty has been strategically placed in the hands of influencers who rave about the products to millions of followers. But how much of that enthusiasm is real, and how much is just part of a paid partnership?

One beauty enthusiast put it bluntly: “I don’t trust half of these influencer reviews anymore. They all say the same thing: ‘It’s amazing!’ Then I try it, and it’s a complete letdown.” It’s clear that influencer collaborations have driven Fenty’s sales to the stratosphere, but these endorsements don’t always align with the experiences of everyday users. The Fenty Beauty Super Bowl makeup look might have looked flawless on Instagram, but that doesn’t mean the products will perform the same in real life. If anything, it’s becoming harder and harder to separate genuine praise from the paid promotions.

Why We Don’t Recommend Fenty Beauty

When Fenty Beauty first hit the scene, it was heralded as a revolutionary brand, breaking the mold of what beauty could be. But upon closer inspection, the cracks are hard to ignore. From products that don’t live up to their claims to questionable ingredient choices, Fenty Beauty seems more interested in riding the wave of Rihanna’s name than delivering consistently high-quality products.

We’ve broken down the poor performance, misleading marketing, and overpriced makeup that define many of Fenty’s offerings. For a brand that promises inclusivity and innovation, it’s clear that much of its success is driven by clever marketing and celebrity endorsement, not actual product superiority. There are plenty of better alternatives to Fenty Beauty in the same price range, brands that offer better quality without the celebrity mark-up. If you’re looking for a brand that prioritizes product over persona, Fenty might not be the revolution you’re looking for.

AQs About Fenty Beauty and Rihanna’s Role in the Brand

Does Rihanna still own Fenty Beauty?

Yes, Rihanna still owns a significant share of Fenty Beauty. However, she doesn’t own the company outright. Fenty Beauty is part of a joint venture between Rihanna and LVMH (Moët Hennessy Louis Vuitton), a French luxury conglomerate. While Rihanna is the face and creative force behind the brand, she does not have full ownership. Her partnership with LVMH allows the brand to benefit from their extensive global resources, expertise in luxury branding, and financial backing.

Who is the real owner of Fenty Beauty?

Fenty Beauty is owned by a partnership between Rihanna and LVMH. Specifically, LVMH’s Kendo division handles much of the operational aspects of Fenty Beauty, including production and distribution. Rihanna is the co-owner and creative director, lending her vision and identity to the brand. However, the financial and business infrastructure comes from LVMH, making it a collaborative effort between Rihanna and the luxury giant.

Why did Fenty clothing fail?

Fenty’s clothing line, officially launched under LVMH, failed primarily due to a combination of high pricing, unclear brand identity, and poor timing. The luxury fashion market is extremely competitive, and Fenty’s clothing line was positioned at a high price point, making it less accessible to Rihanna’s broader fanbase. The brand struggled to resonate with customers in the way Fenty Beauty did, largely due to the disconnect between Rihanna’s casual, relatable image and the high-end luxury focus of the clothing line. Additionally, the launch coincided with global disruptions caused by the pandemic, which further stunted sales. The clothing line was paused indefinitely in 2021.

When did Rihanna drop Fenty Beauty?

Rihanna launched Fenty Beauty on September 8, 2017, with the brand’s debut focused on the Pro Filt’r Soft Matte Longwear Foundation and an unprecedented 50-shade range to cater to a diverse range of skin tones. This launch revolutionized the beauty industry, setting a new standard for inclusivity in makeup. The release was timed to coincide with New York Fashion Week and quickly became a sensation, propelling Rihanna’s brand into the spotlight.

Has Fenty gone public?

No, Fenty Beauty has not gone public. It remains a privately held company under the ownership of Rihanna and LVMH. As of 2024, there has been no announcement of plans to take Fenty public. However, given the brand’s massive success, many speculate that a public offering could happen in the future, although it would be up to Rihanna and LVMH to make that decision.

How much is Fenty net worth?

As of 2023, Fenty Beauty alone is estimated to be worth around $2.8 billion. This figure comes from its enormous sales success, particularly in the cosmetics industry, where Fenty Beauty has become a leader in inclusivity and diversity. The broader Fenty brand, which includes Fenty Skin, is part of Rihanna’s ever-growing empire, contributing significantly to her billionaire status.

Is Fenty considered high end?

Yes, Fenty Beauty is generally considered a high-end or luxury brand, especially due to its positioning in Sephora stores and its pricing compared to more affordable drugstore brands. Despite its emphasis on inclusivity, Fenty’s pricing and premium packaging align it with mid-tier to luxury beauty brands like Dior and Tom Ford. The association with LVMH, a luxury conglomerate, also strengthens Fenty’s standing in the high-end beauty market.

Who is the new face of Fenty?

While Rihanna continues to be the primary face of Fenty Beauty, the brand frequently collaborates with other prominent figures and models to represent the diverse ethos of the brand. In recent campaigns, Fenty Beauty has worked with influencers and celebrities from various backgrounds, including models like Slick Woods, Amandla Stenberg, and musicians such as Lizzo. As of 2024, there hasn’t been a single new “face” replacing Rihanna, but the brand continues to highlight a wide range of talent in its campaigns.

Is Rihanna still with Fenty?

Absolutely, Rihanna is still deeply involved with Fenty Beauty and Fenty Skin. She remains the creative director and a co-owner, overseeing the development of new products and campaigns. While she’s taken on other roles, including her music career and becoming a mother, Rihanna continues to be an integral part of the brand, using her influence to shape its identity and drive innovation.

Who is the CEO of Fenty?

As of 2024, the CEO of Fenty Beauty has not been publicly disclosed. However, the brand operates under the Kendo division of LVMH, which handles much of the day-to-day operations. Rihanna, while a co-owner and the face of the brand, is not the CEO. The key executives at Kendo manage the operational aspects, allowing Rihanna to focus on her role as the creative force behind the products.

Who owns Fenty Beauty?

Fenty Beauty is owned through a 50-50 partnership between Rihanna and LVMH. This joint venture allows Rihanna to maintain significant creative control over the brand, while LVMH handles the financial, distribution, and marketing elements. The collaboration has been incredibly successful, with LVMH’s luxury expertise complementing Rihanna’s vision and global appeal.

How much did Rihanna get paid for Fenty?

While specific numbers regarding Rihanna’s earnings from Fenty Beauty haven’t been disclosed, it is estimated that she earned a significant portion of her wealth from the brand’s massive success. Reports suggest that Fenty Beauty has made over $550 million in annual revenue, and with her 50% stake, Rihanna has likely earned hundreds of millions from the venture since its launch in 2017. Rihanna’s involvement in Fenty Beauty has played a key role in her billionaire status, with her estimated net worth tied heavily to the brand’s success.

How rich is Rihanna in 2024?

As of 2024, Rihanna’s net worth is estimated to be over $1.4 billion, according to Forbes. The majority of her wealth comes from Fenty Beauty and her Fenty Skin line, though her Savage X Fenty lingerie brand also contributes significantly. While she began her career as a singer, it’s her business ventures that have turned her into one of the wealthiest women in entertainment. Her Fenty empire, alongside her music royalties and other endorsements, makes Rihanna a formidable business mogul.